The Marketing in Gambling Forum held on November 5th at the Premier Palace SPA Hotel 5 * was registered as a new success in organizing events by Casino Life & Business Magazine.

The topics chosen, the guest speakers, the new presentation templates or the debate panels along with the dynamic and interactive way of conducting the forum were the ingredients that ensured the success of the organizers and the efficiency of participating in the 4th edition of Marketing in Gambling Forum for all those present.

The 18 speakers from the Marketing Forum participated in a real interactive marathon of over six and a half hours, which kept the attention awake in a full room.
The current topics, legislation and digital marketing, as well as new marketing solutions compared to the traditional methods of communication, branding and promotion have all been debated topics within the forum.

Marketing Forum

The debate sessions, as well as the special presentations, completely new elements in the events of this industry made the program very dynamic and pleasant for all participants.
Finally, the special Game World presentation that was offered to those present, in the duet, by Andrei Frimescu, Marketing & Communication Manager and Alexandra Șerb, Marketing Specialist brought to the room not only innovative ideas, but also the music of the famous Beatles band, thus ending a new successful event for the organizers.
The event ended about two hours late compared to the scheduled time.

The program of the event was as follows:
4th edition – NOVEMBER 5, 2019
09:30 Registration / Welcome Coffee
10:00-10:05 Opening Remarks
10:05-10:45 European Legal Environment
Moderator: Dan Iliovici – Prime Vice-president, ROMBET
Theodora Luca — Associated Lawer, Mihai Luca Law Office
Mugurel Olariu — Deputy General Manager, RPD – Data Protection
Zoran Puhac — Secretary General, European Organization for Gaming Law
Q&A session
10:50-11:40 Debate – Inovation vs. Marketing
Moderator: Bogdan Coman – Executive Manager, ROMBET
Andrei Frimescu — Marketing & Communication Manager, Game World
Dana Vasile — Co-Founder & Chief Marketing Officer – Pixel Studio
Robert Preda — Owner & Digital Manager, VIVINET agency
Q&A session
11:40-12:00 COFFEE BREAK
12:00-12:15 KeyNote Address Fortuna Entertainment Group
Alexandru Tarog – Head of Marketing
Q&A session
12:20-12:35 KeyNote Address Sports Evolution Group
Cristian Gheorghe – Country Sales Manager
Q&A session
12:40-13:20 Debate – Marketing: Online vs. Offline
Moderator: Andrei Frimescu – Marketing & Communication Manager, Game World
Radu Chirila — Founder & Managing Partner, THE POWER HUB Positive Advertising
Alexandru Tarog — Head of Marketing, Fortuna Entertainment Group
Iulian Dumitru — Digital Marketing Manager, Superbet Group
Andreea Ion — Marketing & PR Manager, Palace Casino Casa Vernescu
Q&A session
13:20-14:00 WORKING LUNCH
14:00-14:30 Marketing Tools
Moderator: Bogdan Coman – Executive Manager, ROMBET
Robert Simion — Sales Manager,
Alin Iliescu — Communication Manager, ROMSLOT
Viorel Stan — CEO, Betbrain
Q&A session
14:35-14:50 KeyNote Address BetBrain
Viorel Stan – CEO, BetBrain
14:55-15:10 KeyNote Address Game World
Andrei Frimescu – Marketing & Communication Manager
Alexandra Serb – Marketing Specialist
Q&A session
15:10 Closing Remarks

If in the first panel of the event were presented the situations in Italy and the United Kingdom, but also the legislation in our country in the European context, including the marketing possibilities in close correlation with the obligations given by the GDPR, the first session of debates focused on the difference between innovation and iteration and how or not they support marketing mixes.

The second session of the debate showed that corporate branding accompanied only by marketing focused on the online-offline combination can be successful, even in the current context when online games are in high search, and online marketing, based on concrete events, can be useful. even the operators of gambling rooms and brick&mortar casinos.

The panel dedicated to the tools of marketing made a review of the current possibilities of realizing the marketing and communication mixes on different media channels including those given by sporting events or social events.

The individual presentations showed to those present the novelties in the gambling market both land-based and online.
The partners of the 4th edition of Marketing in Gambling Forum were the Game World company and the ROMBET association.

Media partners for the event were the, and portals.

We thank our partners who made this event possible, the moderators and speakers, but especially the participants who came in large numbers to attend the 4th edition of Marketing in Gambling Forum!

Articolul următor#CasinoLife