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ICE brand for Africa

The ICE brand is being taken to Africa by Clarion Gaming, promoters of the world’s largest gaming show, London’s ICE Totally Gaming.

But ICE managing director Kate Chambers (pictured) is keen to emphasise that ICE Africa, set for Johannesburg in October, 2018, will take years to build into a larger trade show. Initially, the objective is to take the ICE qualities into the African market.

Immediately, and to fill the void between now and October next year, Clarion is planning to run Gaming Africa on October 24-25 this year in Johannesburg, a conference free to operators and regulators, that will set the stage for the ICE Africa event a year later.

Within hours of the announcement, Clarion’s offices were subjected to dozens of calls from operators with African interests, keen to be involved from the outset. 

Clarion is not without African experience. The company ran one of its World Regulatory Briefings in Nigeria two years ago and another in Kenya this year.

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