ICE Barcelona has started

The world’s biggest annual gaming show, ICE has started in its new home of Barcelona.

After 11 years at ExCeL London, the inaugural editions of ICE Barcelona and iGB Affiliate Barcelona take place January 20-22, 2025 at the 240,000 sqm Fira de Barcelona – a state-of-the-art, modern venue in the heart of the Catalan city. The expo welcomed international buyers, thought leaders and dignitaries to its new location at Fira Gran Via Barcelona. 1.29 million sq. ft. of innovation presented by approximately 1,000 exhibitors is being showcased, the first ICE edition to be staged outside the UK in the event’s history. Both ICE and iGB Affiliate officially sold out, according to Clarion Gaming. To help visitors explore the full potential of the flagship event, Clarion launched ICE AI, an enhanced customer tool, which provides extensive information on the event to assist in navigating the expansive conference.

The relocation to Fira Gran Via Barcelona has provided opportunities to add new features and enhance existing ones. The first ICE ‘Association Assembly’ has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography.

What was previously ICE VOX has been rebranded The World Gaming Forum (WGF). The name more accurately reflects the credentials of events including the World Regulatory Briefing, the new Casino & Leaders Conference (formerly the ICC), and the new Esports & Games Conference – formerly the Esports Betting Conference.

Situated at the heart of the Fira Gran Via Barcelona, the WGF features an exclusive club-style VIP Lounge, a dedicated networking garden, and access to a range of concierge services.

The rebranded Sustainable Gambling Zone, sponsored by Flutter Entertainment, features 26 safer gambling bodies and underlines the importance that the industry places on sustainability and player protection.

ICE will welcome attendees from 170 countries, with an economic impact of €300 million.

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