ICE Barcelona 2025 has ended
The first edition of ICE in Barcelona took place between 20-22 January 2025, and reached impressive figures: tens of thousands of visitors. Fira Barcelona Gran Via has received representatives from all over the world, enabling an exchange of relevant experiences, contacts and discussions in emerging markets around the world.
This is due to the fact that ICE is recognized as (probably) the most important meeting point for the gambling industry, providing a space for sharing ideas about best practices, operations in new markets and marketing strategies.
With the move of ICE 2025 to Barcelona, the event is in a place that is distinguished not only by its size, but also by its impeccable organization. Fira Gran Via, strategically located between the airport and the city centre, offers a great location for both exhibitors and visitors alike. A modern metro line connects the airport directly to the exhibition centre in just 15 minutes, while a taxi ride is just as fast, offering a distinct advantage over longer travel times to ExCeL in London.
The exhibition centre itself is designed with functionality in mind: all halls are easily accessible via a central skywalk, allowing visitors to quickly navigate between them. This well-thought-out aspect optimizes time, making it possible to attend important meetings while having the chance to explore new trends and technologies.
Participants watched a series of lectures and panels covering important topics such as innovative technology and emerging trends in the international market.
Events, seminars, presentations and conferences held during ICE Barcelona:
- Casino & Leaders Conference
- Magnus Carlsen (5x Chess World Champion, chess icon, awarded Greatest Player of All Time) Meet & Greet
- ICE Esports Invitational
- ICE Opening Ceremony
- DEIB Allyship Meet-up #1 People of Colour
- Pitch ICE
- Tech Talk The AI Battleground
- World Regulatory Briefing
- Sustainable Gambling Zone – Official Opening
- Sustainable Gambling Zone – DEIB (Diversity, Equity, Inclusion & Belonging) Programme
- Pitch ICE Stage
- America CxO Drinks
- Brazil Now Seminar
- ICE Esports Invitational Finals
- DEIB Allyship Meet-up #2 Pride
- Tribal Partnerships Seminar
- World Regulatory Briefing
- Launch of ICE Research Institute
- Embracing Neurodiversity in Gaming
- IGBA Conference – From
- Africa CxO Drinks – From
- Esports & Games Conference
At the same time, the Spanish city hosted iGB Affiliate. The mission of this event was to provide excellent business networks, stimulate innovative leadership that promotes trust-based partnerships and help grow the entire iGaming affiliate ecosystem.
In a direct comparison with London, Barcelona has several distinct advantages. Living costs in Barcelona are about 30% lower, a difference that extends to accommodation, meals and logistics. This profitability is a significant advantage for all parties involved.
ICE 2025 demonstrated that relocating to Barcelona was not only a logical decision, but also a change for the event. With its modern infrastructure, strategic location and low costs, the city has set new standards for international trade fairs.
ICE Barcelona 2025 has ended
ICE returns from January 19-21, 2026 to Fira Barcelona Gran Via, bringing together the entire gaming industry over three days.