About ICE at the last London edition

Dan Alexandru Ghita
Honorary President, ROMBET

ICE is a ‘must’ on the annual schedule for anyone active in the gambling market.

It is probably the best opportunity to see the new innovations in the industry, to meet with friends and partners and of course to explore opportunities and/or establish new business relationships.

The last edition was different, from the very large crowd of participants to the interaction between those present, with the vast majority in a state somewhere between reminiscing and the excitement of the upcoming edition in the Barcelona location.

On a personal note, I first went to ICE in the 1990s when it was at Earls Court, since then I’ve been every year, during which time I caught several unique moments such as the last exhibition at Earls Court, the first and the last one this year from Excel, and next year I will go to the first one from Barcelona.

Liviu Popovici
Partner and Chief Commercial Officer Net4Media
President, Romanian Bookmaakers and Vice President, FEDBET

Net4Media’s second participation at ICE London generated interest far beyond expectations. In addition to the already established products, both our current partners and many other visitors were interested in the new products, MagicControl – which allows customers to choose for themselves which products to watch on TV by simply scanning a QR code, and AccesControl – the specially designed system for scanning ID cards and checking customer data in databases with self-excluded or undesirable persons. As last year, we had with us our Italian partners from PG Company, who use our technology for the distribution of innovative virtual products with increasing popularity.

About ICE at the last London edition

Marian Romașcu
Marketing Manager România, Pragmatic Play

ICE presented an opportunity to showcase Pragmatic Play’s broad multi-product portfolio.


Visitors won all kinds of prizes on the Pragmatic Play stand – from branded beanies and playing cards to iPhones, iPads plus a Tesla car.

Approximately 170 kg+ of sweets and chocolate were given away in CandyLand alone.

ICE is a great event for entertaining clients old and new – lots of partnerships and friendships were formed or reinforced over the course of the event, during which Pragmatic Play focused entirely on creating outstanding entertainment experiences for its guests.

Dan Ciobanu
CEO, RemotePlay

Our participation in the last edition of ICE in London was undoubtedly a highlight for RemotePlay. As CEO, I witnessed the exceptional organization and impressive logistics that characterized this event (as usual), the last of its kind held in London before its move to Barcelona, a change imposed by the circumstances of Brexit.

The massive attendance, with an impressive number of participants, underlined not only the popularity of the event, but also its special position as a meeting place for industry professionals. Digitization/technology, so present in every aspect of our industry, continued to be the common element of almost all exhibitors. The evolution of the industry in this direction is fast and very visible, and ICE London provided an excellent platform to explore the latest innovations in this field.

For RemotePlay, ICE London was a real success. We had the unique opportunity to present our new initiatives and receive valuable feedback from industry peers, potential customers and distributors, which will significantly contribute to our development on the international stage.

In conclusion, the last participation in ICE London was not only a farewell to the city that hosted so many memorable editions, but also a confirmation of the value and importance of the event for RemotePlay and the industry as a whole. With our eyes on the future, to the event’s new home in Barcelona, we are excited to explore new opportunities and adapt to changes in this ever-changing gambling landscape.

Goodbye, London!
¡Hola Barcelona!

Articolul precedentCasino Guru shortlisted for GamingTECH CEE Awards 2024 in two prestigious categories
Articolul următorTiger Security, Logistics Partner of the Exact Time in Gambling (OExG) seminar