How Great Britain applies the principles of responsible gambling
Gambling Commission (UKGC) released a new gambling industry oversight regulation aimed at preventing players from accumulating financial debt. Thus, according to the Reuters news agency, since mid-April this year, the British will no longer be able to use credit cards to gamble. Thus, the 24 million British gambling adults will no longer be able to use credit cards to bet online or offline. The only exception to this regulation is the lottery tickets, which can be purchased using a credit card.
The new regulation comes after an analysis of the industry launched in November last year, the analysis aimed at establishing a way to change the law applicable to online casinos and less than half a year since the UK has substantially reduced the amounts maximums that can be bet at fixed odds betting terminals, the so-called FOBT – Fixed odds betting machines. According to UK financial authorities, around 800,000 Britons currently use the credit card to gamble, and estimates from the UK Gambling Commission say that a quarter of them have problems with excessive gambling. good luck. “We will not hesitate to take any steps to protect gambling consumers from the risk of betting money they do not have”, said Helen Whately, UK’s Minister of Culture.
Although the UK gambling industry is a major contributor to the Kingdom economy – in this field working over 100,000 employees and generating revenues of $ 18.7 billion after the earnings in the financial year 2018-2019 – the UK’s leading companies are facing a offensive of the British authorities on electronic gaming devices.
Promoting responsible gambling, a mission of major importance to the UK
Currently, gambling operators in the UK are focusing more than ever on promoting responsible gambling among their customers. According to John Hagan, president of the Gambling Industry Group for Responsible Gambling (although IGRG – Industry Group for Responsible Gambling), although gambling operators have stepped up their efforts in this direction, the campaign to promote responsible gambling has reached a so-called “critical point”, where the challenge is to reach through communication messages related to this concept and the occasional players.
He gave the example of a study conducted by YouGov commissioned by IGRG, according to which, at present, there are a considerable number of British adults who have played in the lottery, bought scrap slips or played sports bets and do not consider that through these activities, they are actually gambling practitioners. “Responsible gambling is a shared responsibility and it is incumbent upon operators to provide a safe environment for their customers without fear that this will intersect with their business objectives. A fair and safe playing environment is vital to the future of this industry”, said Hagan at Responsible Gambling Week, an event held in November last year in the UK. In addition, he said that in the last twenty years, there have been significant positive changes in the way gambling operators approach responsible gambling.
Last but not least, Wes Himes, acting executive director of the Betting and Gambling Council – the only association of the betting and gambling industry, which brings together 90% of the UK’s leading companies – said that a positive impact on also had the advertising ban called “whistle-to-whistle”, an initiative of the Remote Gambling Association, a group of top bookmakers, including Bet365, Ladbrokes and Paddy Power.
This prohibition implies that gambling operators do not broadcast advertisements for gambling during any live sports broadcast on TV before 9pm in the United Kingdom, with the exception of horse racing.
Preliminary data show that, in September 2019, advertising on TV gambling in live sports broadcasts, in time, amounted to less than one hour, compared to 6.6 hours in September 2018. In addition, exposure to gaming advertising lucky for the audience represented by the public aged between 4 and 17 years it has registered a decrease of 97% as a result of this measure.
What did the operators do?
Lyndsay Wright, director of sustainability at William Hill – one of the largest bookmakers in the UK, listed on the London Stock Exchange and part of the FTSE 250 index – stressed, on the same occasion, that there is a lot of pressure great from investors to justify the actions of the company in the direction of responsible play. William Hill has launched a new advertising campaign on social media, focusing on the idea of portraying gambling “in a way they should be”, as a recreational activity of a community of individuals interested in this form of entertainment.
Sky Betting and Gambling
Ben Wright, director of the responsible and safe gaming division of Sky Betting and Gambling – a Canadian company based in the UK – said during Responsible Gambling Week that gaining customer confidence is the highest point the industry should reach, and The practice of responsible gambling must become an integral part of the corporate culture of each gambling operator. He gave the example of the profit and loss tool of Sky Betting, which was one of the most successful methods launched for the benefit of the players, as part of the process of “normalizing” the responsible game.
And our country is constantly concerned with all that means respecting the principles of corporate social responsibility, through the Responsible Gambling Association and the projects initiated and implemented by it and, surely, the UK is and will be an inspiration in the future. regarding examples of good practice in responsible gaming.