Exclusive interview with József Kálmán, Attila Márton and Daniel Florescu, the creators of a new conceptual national brand

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The Jack or the concept of total entertainment

Our friendship and the trust we built over the years have practically opened this road for us, towards creating a more powerful and stronger brand, which is present at national level, as The Jack is…

Please introduce yourself to our readers.

József Kálmán
My name is József Kálmán, I am 43 years old and over 20 year experience in the world of gambling. I always wanted to work in the field of electronic games, considering that a business in this area is more than an investment for me, it is a job practiced with passion.

Daniel Florescu
I am Daniel Florescu, I’m 38 years old and and I’ve been working in the field of gambling for 15 years. During this time I developed a business in this field, a business that has become a lifestyle for me.

Attila Márton
My name is Marton Attila, I am 46 years old and I had the first contact with the world of gambling more than 20 years ago. Since then I have stayed true to this field, managing to lead successful businesses with electronic games.

jack romania

Why did you get into the gaming world?

József Kálmán
I started working in this area as an electronics technician since I was in college. After graduation, I realized that a business in the gambling world is a challenge with great potential, so I decided to create my own business in the field.

Daniel Florescu
The first two years I worked as an operator in the field, and then I developed a business which I can say it has reached maturity. I started in 2002, with great effort and with what we managed to create up until today, I consider myself as being at a peak in the world of gambling.

Attila Márton
Ever since I had my first contact with the world of gambling, in 1996, I knew that this was the industry I want to develop myself into. Since 1999 I worked as an organizer of slot-machine games. In the same year we launched Gamex brand, thus becoming an important producer of electronic games on the domestic market. The whole professional trip was a challenge, but, with effort, we managed to get to the top, starting with something simple.

What was your first contact with the world of gambling?

József Kálmán
My first contact with the gambling world was in 1995 when I was employed at a gaming company. I think that was the beginning of my career in the world of gambling.

Daniel Florescu
In the year 2000 I had my first contact with the world of gambling when I was hired as an operator, which I was practicing while I was also a student.

Attila Márton
The first contact with the world of electronic games was in 1996, when I brought into Romania the first electronic roulette.

Why not live casino?

József Kálmán
10 years ago I’ve owned for a time a live casino, enough to garner a beneficial experience, but later I gave up the business. I always sought to develop the concept which reflects both electronic games and a live casino, but unfortunately at the moment, in Cluj-Napoca, there is no suitable location for such a complex concept.

Daniel Florescu
Over the years I have worked only in the field of electronic games, which I do not think I would benefit in a business such as a live casino. Moreover, I believe that this type of business is more risky and less suitable for Romania in the current situation.

Attila Márton
Due to the experiences they have had and still have those around me to live casinos, from my point of view I do not think that Romania is ready for this type of business. In addition, my experience so far in this field has prepared me for business with electronic games and not for live casinos.

How did you come to this form of association?

József Kálmán
All those who have come to this current formula of association, we know each other for a long time. Our friendship and trust were built over the years and they basically opened this road, to create a much biggerand stronger brand , which is present nationwide, as The Jack managed to become.

Daniel Florescu
Due to our experience and to contribution of skills from each of us, we managed to form a strong team that is able to lead a brand like The Jack.

Attila Márton
The advantage of this combination is the fact that we managed to reduce to a minimum the risks in case of failure. In addition, the way we divided responsibilities between us lead to the creation of a diversified and solid business as The Jack is.

the jack

Where did the name “The Jack” came from?

Daniel Florescu
Because we own the brands King Club and Queen’s Club in Iasi, before opening the gambling room from Palas, we consulted with our partners branding. They came up with a great proposal, which was to use the name The Jack, an iconic name in gambling. Being in Iasi, we suggested that our first room to open at the same time with the inauguration of Palas Mall, and becoming the first location The Jack in the country.

József Kálmán
We wanted a brand with a masculine note that inspires safety, power and elegance, and we believe that we managed to convey all of that in all our The Jack locations.

Attila Márton
Due to the trust we have in each other, we all agreed to go on this idea, considering the name The Jack as one emblematic for our concept, which was to expand nationwide and become a popular brand among our customers.

What does “The Jack” mean to you?

József Kálmán
For me,The Jack means a new concept in the world of gambling, an excellent concept for Romania, created by a handful of friends. Moreover, I think Jack represents an ideal brand for the general public in shopping malls.

Daniel Florescu
The Jack is my baby, the premium brand created especially for the malls. Such a strong brand could be made up only with the help of other associates, experienced people in the field of electronic games and entertainment.

Attila Márton
For me, “The Jack” brand is the pinnacle of my career so far in the field of gaming. Evolution of the brand so far leads me to believe that The Jack will become one of the strongest national brands in the industry.

the jack romania

How did it evolve and how this joint project will evolve?

Attila Márton
As we mentioned before, from the beginning we wanted a concept encompassing both a games room – the slot-machine type – and a dedicated space for leisure activities such as fun games, simulators, billiards and bowling, – this new activities being carried out under the brand Play Again. Such a complex concept could not be placed but in large areas, spacious, such as those in malls.

Daniel Florescu
Our project The Jack & Play Again began 4 years ago, when we opened the first location in Palas Mall in Iași. Since then, we have continued to expand, establishing The Jack locations in 6 other malls in other big cities in Romania, such as Ploiești, Tg. Jiu, Deva, Turnu Severin, Timișoara and Târgu Mures, and in the Promenada Mall, where we have our newest location The Jack, which we are proud of. We intend to expand based on the emerging opportunities, market development and malls development in Romania.

What are its characteristics and why it differs from other arcades?

Attila Márton
The Jack & Play Again is an area full of entertainment, both with electronic games, and entertainment games. We are the first chain which developed the concept of total entertainment under one brand, in the same room, inside locations situated only in malls.

József Kálmán
The Jack & Play Again characteristics are the refined elegant interior architecture and attention to detail. We have a wide range of electronic games of slot-machine, both classical and new generation ones, diversified and suiting everyone’s taste. At the same time, inside our arcades one can find separately fun games, simulators, billiards or bowling.

What will the Jack mean for players from cities where such clubs already opened and for those where they will be open?

József Kálmán
Fun and quality entertainment to the general public in a spacious and elegant club that customers can safely spend their free time, having diversified possibilities of having fun.

Daniel Florescu
Past experience taught us how to lead as efficiently as possible the staff in our gaming halls. For our customers, this is a reason to return to The Jack & Play Again, thanks to the friendly and professional staff.

The Jack represents the maximum of development / performance, or it can get better?

Daniel Florescu
Until now, there are 7 locations open, but we can not say that The Jack is at its peak of development because we already planned to expand to other cities.

Attila Márton
We wish to continue to get in as many malls in the country and to improve the quality of our services, both regarding the aspects of entertainment and gambling.

What was and what would the program to market this concept consist of?

József Kálmán
Since the creation of our brand, we intended to stand out in large, spacious places. The location of our network of The Jack & Play Again arcades in major shopping malls in the country positions us in a place where there is already a large flow of visitors seeking this type of entertainment.

Daniel Florescu
This concept, The Jack & Play Again, it is still promoted as a full entertainment space, where everyone can find a way to spend free time in a pleasant way. In the future, we will adapt to the changes occurring in the technology of the electronic games and fun games, to keep us on an ascending line.

Do you prepare for the next period, any particular promotional campaign? What about the holiday season and the end of the year?

Attila Márton
Our bonus club card system for players gives them the opportunity to participate in a wide range of promotional campaigns, extremely advantageous. At the moment we already have ongoing promotional campaigns, such as for example, the summer promotion in Ploiești Shopping City, with the grand prize which will be given on September 5th 2016 consisting of a Mercedes Benz G Class luxury car and awards totaling over 300 000 lei.

József Kálmán
We are in the middle of summer promotion and we are already in the makings of the campaign for autumn. We have made available to our guests weekly prizes in cash and special prizes from final major draws, such as the draw in Timisoara Shopping City, on September 6th, 2016, where the grand prize will consist also in a Mercedes Benz G Class, and prize money totaling over 300 000 lei. In the future, we will prepare other surprisesduring the promotional campaigns.

Please convey a few words to our readers

József Kálmán
Enter the universe of The Jack & Play Again at the malls where we are present and enjoy the most complex experience of gambling and entertainment in Romania!

Attila Márton
We want to convey to our readers that gambling reached a new level, offering customers a dedicated concept, different from what was on the market a few years ago.

Daniel Florescu
For those who will remain in the city where there are arcades The Jack & Play Again, we welcome you, and for those who will be out for the summer, we wish you a pleasant holiday!

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