ICE North America

The ICE North America Digital free online conference started yesterday and continues until Friday will look at non-gaming amenities.

Tomorrow, Wednesday, Scott Fisher (pictured) will lead a panel of experts from across the industry in discussing the reliance on non-gaming amenities to bring patrons back to casinos and resorts.

Scott Fisher

Scott Fisher, of Convergence Strategy Group, will be joined by Cynthia Kiser Murphy, C-Suite gaming executive, Lana Kotur, VP of customer success at VizExplorer, and Bobby Soper, president and CEO at Sun Gaming and Hospitality.

They will discuss the use of non-gaming entertainment such as spas, golf and restaurants to appeal to a variety of demographics. They will also look at preparing for different spending habits and customer behaviours after the pandemic and also compare differences between resort and regional sites.

About this week of virtual conference organised by Clarion you can read HERE

We remind you that the original conference was postponed and afterward transformed into a digital one due the covid-19 lockdown.

Casino Life & Business Magazine, the only Romanian media partner of ICE London is also the only media partner from Romania of ICE North America Digital, this one week virtual conference due to the coronavirus pandemic, a Week of Daily Intelligence and Debates.