The widely-discussed revisions to the UK Advertising Standards Authority advertising rules for gambling operators were announced this week.

The update warns advertisers that the opt-out wishes of target audiences must be respected, & dwells particularly on advertisements that have been targeted using internet viewing behaviour information collected by web browsers, aka online behavioural advertising.

Typical examples of online behavioural advertising would be the presentation of commercial information of individual interest to an online customer which targets them specifically whilst they are online, based on web visit history.

The ASA’s chief executive, Guy Parker says: ” We’ll be there to make sure that the ad networks stick to the rules.

Source: gaming-awards.com

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