Restrictions on promotions Restricționarea reclamei

Restrictions on promotions drive more people to black-market sites, think 54 per cent of punters, reported the UK polling firm YouGov.

The UK’s Betting & Gaming Council (BGC) has published research it commissioned from polling firm YouGov that claims 82 per cent of punters believe betting companies should be allowed to offer promotions, such as free bets.

The survey also reportedly found that 54 per cent of punters think banning promotions would likely drive others like them to unregulated, unsafe, black market gambling sites where such offers are not banned.

These, it is important to remember, are the opinions of those who already bet on a regular basis, not the general public. It is likely that presented with the same rather leading questions, everyday folk would be less keen on the idea of unbridled enticements to gamble.


It all comes, of course, in the context of the UK’s still-impending gambling-reform White Paper, in which it is likely that some level of restriction on promotions will be pitched, albeit in the knowledge that further consultation and latterly parliamentary debate on any recommendations will take place before any restrictions are enacted.

Commenting on the findings of the survey, BGC Chief Executive Michael Dugher said: “This survey reinforces what anyone who knows anything about betting already understands – that betting customers, just like consumers of any other product, value offers like small free bets which are subject to strict controls and restrictions to protect the vulnerable.”

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