POWER BET and Fabulous Games
What determines the success of a business in the field of Gambling in Romania in 2024? What does a market leader in this segment mean? What is the range of services and products through which a gambling operator can grow its business organically and efficiently?
Gambling is a very popular method of entertainment in Romania, which often brings very good winnings. With over 70,000 machines in more than 10,000 locations / gambling halls, Romania is thus in the Top 15 worldwide in terms of development in this field.
Today we have the pleasure of speaking with Mrs. Niculeta Bufu, responsible for POWER & FABULOUS GAMES operations in Romania. It is not the first time that we share with our readers the special atmosphere within the POWER BET and Fabulous Games locations, but the new year has brought and will bring fabulous news and surprises within the POWER & FABULOUS GAMES operations in Romania.
What do you think determines the success of a gambling business in today’s environment?
The success of a gambling business in Romania in 2024 depends on several factors, including legislative regulations, innovation in the field, player experience as well as brand reputation. A market leader in this segment is a company that manages to offer a diverse range of gambling, comply with regulations and provide an engaging and responsible gambling experience.
To develop the business organically and efficiently it is important to be attentive to market developments and to quickly adapt to legislative changes, customer preferences, marketing strategies and technological innovations to maintain our position on the market.
What does POWER & FABULOUS GAMES mean from your point of view and where is the company at the moment?
With over 11 years of experience in the field, our company declares itself to be one of the top betting and gambling operators on the Romanian market. With over 1300 locations nationwide and several hundred employees, POWER & FABULOUS GAMES aims to combine professional betting experiences with current demands and needs.
We are at an important moment of operational development at the beginning of 2024. Our expansion plans include a large number of new POWER BET sports betting locations as well as FABULOUS GAMES gambling halls. Only on the gambling halls side, this year we have no less than 10 open locations and we are going to cut the red ribbon on another 15 new locations by the end of April 2024.
What do you think is the basis for the success of a gambling company in the year 2024?
The success of a gambling company in today’s context is based on a clear vision and a well-defined strategy, a talented and motivated team, a good understanding of the market and customer needs, innovation and adaptability to industry and legislative changes, a strong organizational culture and last but not least the core values of the company mentioning here integrity, innovation, responsibility, respect, diversity, excellence and customer orientation.
Effective management of financial resources and risks, as well as maintaining a solid reputation with customers and partners, are also crucial to a company’s long-term success.
We want the company’s values to reflect the principles and standards on which the organizational culture is based. We have a young team that shares and supports the company’s values, thus managing to work together effectively and achieve common goals.
The POWER & FABULOUS GAMES team is a united force characterized by passion, competence, determination and professionalism. Together, we strive to strengthen POWER & FABULOUS GAMES’ position as a reference leader in the field, inspiring each other and committing to excellence. Our ambitious goals are supported by positive energy and dedicated employees, and our strategic approach reflects a shared vision of excellence in the gambling industry.
Involvement in social responsibility and commitment to excellence underline a strong focus on both internal development and positive contribution to the community. With a dedicated team and ambitious goals, it is clear that POWER FABULOUS GAMES has the potential to strengthen its leadership position in the gambling industry.
How do you evaluate the last 24 months from an economic point of view, the situation of the POWER & FABULOUS GAMES brand?
Over the past 24 months, the gambling industry has undergone significant changes, largely influenced by technological advancements and increasingly stringent regulations. With the increase in the use of the internet and mobile devices, as well as the fact that the COVID-19 pandemic has had a major impact on traditional gambling, online gambling has seen a remarkable expansion, attracting an increasing number of players affecting to some extent Land – based games.
Regulations in various jurisdictions have had a significant impact on the gaming business environment, causing operators to adapt to new requirements and review their compliance strategies.
Trends in social responsibility and sustainability have also gained ground, prompting operators to review their practices to promote a safe and responsible gambling environment.
In conclusion, the last 24 months have been marked by significant transformations in the gambling business environment, requiring adaptability and innovation to remain relevant in an ever-changing commercial landscape but with a clear vision we have managed to have constant development which has allowed us to enter into advantageous agreements with several gaming operators in terms of their full takeover, operations, locations and employees and at this moment the company is in our most positive financial moment as well the point where operational development is most important to us.
How do you see the evolution of POWER & FABULOUS GAMES in the next period and what new projects do you have planned?
Our future plans include investing in new gambling equipment so that we have as high a level as possible in the market. The differences between gambling operators are also made by the solid marketing strategy, attractive offer for players and adaptability to changes in the industry.
Also as part of the investment process, we started an extensive modern re-branding process that will be the basis of the POWER & FABULOUS concept.
Marketing is an essential component in our success, which is why campaigns of this type are extremely important. We try to think and develop complete loyalty and promotion campaigns, accompanied by special events at the final draws. The promotions that we run in our locations are an attractive combination of prizes and fabulous jackpots in accordance with the specifics of each individual gambling hall.
Currently, there is a continuous race among professional operators to introduce new technologies, thus increasing the competition for the ultimate benefit of the players. Soon, POWER & FABULOUS GAMES will add a new digital product to the portfolio of services offered the new online gambling website www.powerbet.ro, a state-of-the-art solution with which players will enjoy new additional benefits compared to the gambling hall or the traditional bookmaker.
Give us additional details about the new online gambling portal, powerbet.ro.
This new website is a challenge for us because online gambling is completely different from traditional gambling.
Sports betting are another product on the platform and offer bettors a rich offer as well as very attractive odds.
Modern payment methods and quick withdrawals ensure guaranteed comfort for online users. The platform that will be the basis of powerbet.ro allows new options in online gambling, similar to the traditional slots games that are enormously successful in the POWER & FABULOUS GAMES concept.
What are the main objectives of POWER & FABULOUS GAMES Romania for 2024?
The main goals for us in 2024 are to improve the customer experience in our locations, increase market share, innovate and develop new products or services, strengthen customer relationships and improve operational efficiency. Also, sustainability and social responsibility are an important aspect, and one of our goals related to reducing the impact on the environment and involvement in the community.
In 2023, we had a year full of challenges and innovations, focusing especially on development and finding new solutions to provide a superior experience in terms of gaming experience and entertainment. This direction has led us to look at the big picture from different perspectives and work on the smallest details to create a complete experience for our players.
The next step for us is to improve the formula and calibrate the efforts of the company as well as the staff. We have a young team that has aligned with our image and goals, and every experience we go through helps us further refine the final product, giving players the maximum benefit for their time spent in the POWERBET FABULOUS GAMES gambling and betting halls.
The values of our concept have always been respect, seriousness, professionalism and fairness towards our employees and customers. Our vision is based on responsible gambling, providing a safe and transparent environment for leisure.
