Tailor-made cabinets and innovative game versions for international casino floors

ICE, the worldwide gaming industry’s most important trade fair, will once again attract thousands of visitors to the London Exhibition Centre (ExCeL). From 2nd to 4th February, on stand N4-260 of the world’s largest B2B gaming event, the Merkur Gaming team will present its portfolio of high attraction products and exciting new games. Show visitors at ICE are guaranteed a varied mix of advanced cabinets, thrilling games and a portfolio of service-oriented competencies.

Merkur Gaming will make its largest display to date at ICE. On 875 m² of exhibition space trade visitors can experience for themselves tailor-made gaming machines and game versions for example for the British, Spanish, Dutch, Czech, Italian and African markets.

“After a very successful phase in our core markets that was supported by first-class products and content, Merkur Gaming is now breaking new ground across the international casino sector,” said Athanasios ‘Sakis’ lsaakidis, Senior Director International Sales. “We have successfully realised and optimised many international projects with our national companies and are now moving to open up new markets; most particularly in the casino segment. ICE is the ideal platform for us to expand our market position in this sector and to nurture contacts with existing and new customers.” Explaining further, Mr. Isaakidis said: “What we will present, at ICE and far beyond, will be ‘Products That Deliver’. We will deliver products that are the result of over 50 years of gaming experience, products that are affordable for cost conscious operators and products that promise future proof return-on-investment through being supported by our proven reliability in operation and our commitment to customer service and support.”

Among the highlights of the Merkur Gaming product range will be the merkurstar™ upright and the Avantgarde™ slant top. The modern upright merkurstar™ cabinet had its world premiere at the recent G2E Las Vegas and is sure to captivate ICE visitors in London also. The merkurstar™ stands out visually thanks to its modern design and striking lighting effects along the edges of its two 24-inch monitors. Intelligent ergonomic design features, high-resolution HD technology and excellent sound all combine to promise perfect entertainment.

Merkur Gaming’s highly successful Avantgarde™ slant top will equally attract great attention. The premium multi-game platform stands for realistic graphics and game animations in outstanding quality. The eye-catching frame illumination of the two 27-inch widescreen displays plus its straight contours characterise the Avantgarde™ slant top’s refreshing design. Merkur Gaming’s ICE appearance will be further enhanced by the Evolution™ SL’s full-HD production, the Evergreens Evolution™, WB 4, the Vision Plus and the Highflyer™ as well as the Motion 2 cabinet specifically intended for the Italian market.

Following Merkur Gaming’s recent appearance in Las Vegas, where customers and players alike were captivated by the numerous gaming innovations on display, the development and sales brand will continue to remain faithful to its philosophy and introduce ten brand new HD games at the ICE. In order to be able to always provide the most exciting and entertaining games Merkur Gaming relies on the Gauselmann Group’s international development expertise. Its proximity to the market and its great instinct for different player mentalities as well as cultural specificities are just some of the key factors that have ensured its success.

Alongside its Merkur Gaming portfolio, the Gauselmann Group will also present a wide range of products from the following sectors at the ICE: slot machines, game content, money management systems, online casino solutions and sports betting. Also present at stand N4-260 amongst others are adp Gauselmann, i.e. the Group’s manufacturing company that manufactures products for international markets as well as the German home market, the British multi-platform developer Blueprint Gaming, the Spanish Merkur Dosniha company, responsible for the development and distribution of multi-game products in Spain, and for the Group’s sports betting expertise the Cashpoint company and the X-TiP™ brand will also be present. The Gauselmann subsidiaries edict egaming (N4-340) and GeWeTe (N4-342) too be making their own ICE appearances immediately adjacent to the Merkur Gaming stand in London.


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