From February 2nd-4th the ExCeL Exhibition Centre in London’s Docklands will be transformed into Technopolis, a city within the city of London, entirely dedicated to the future of gaming.
A significant area of this gaming show of superlatives will be taken by the NOVOMATIC booth with a comprehensive presentation of the collaborative R&D efforts within the Austrian gaming group and its international subsidiaries and competence centres.
In order for visitors not to get lost among the plethora of product, the huge NOVOMATIC booth space will again be sectioned into individual spaces that cater to the various industry segments such as casino products, systems and cash management solutions, arcade and pub products, sports betting and lotteries as well as interactive solutions.
Upon entering the south hall visitors turning left will find themselves in an international Arcade & Pub area where they are welcomed by the teams of LÖWEN Entertainment, Crown Technologies, NOVOMATIC Italia, NOVOMATIC Gaming Spain and Novo Gaming Netherlands with an extensive range of AWP/LPM and VLT products. Moving on, the products array of NOVOMATIC UK (Astra Games, Bell-Fruit Games, Empire Games and Gamestec) and Eurocoin for the UK and international markets follows. On the right hand side NOVOMATIC SPORTS BETTING SOLUTIONS and NOVOMATIC LOTTERY SOLUTIONS will reside side by side, each with a true omni-channel offering for discerning operators. Moving on right-handed a large NOVOMATIC Interactive area will cover the right wing of the booth boasting varied online/mobile/social gaming products and solutions from subsidiaries comprising Greentube, iGaming2Go, Funstage, StakeLogic, Mazooma Interactive and Extreme Live Gaming. At the head of the booth concludes the main section which will be dedicated to the full range of innovative casino gaming technologies and systems, presented by NOVOMATIC and Octavian as well as to the traditional hospitality area and, slightly above, a tier of meeting rooms for secluded talks and negotiations away from the noise of the show.
As in previous years there’s no way past the NOVOMATIC booth – located as it is right at the heart of the show! Visitors, partners and guests will be greeted with the famous Austrian hospitality and treated to NOVOMATIC’s own Very Important Player Experience. No enquiry shall remain unanswered and all requirements will be elucidated by the many product experts for the various industry markets and segments.
There’s no pleasure like the frisson of anticipation, and we’ll not give the game away by revealing that for 2016 the Very Important Player Experience will be augmented with massive additions to the V.I.P. range of cabinets. Whereas the NOVOSTAR® V.I.P. II is already a smash hit on the international casino floors, NOVOMATIC will launch no less than four new VIP cabinets.
Further attractions on the NOVOMATIC booth will, of course, come in the form of new games, fresh multi-game editions, jackpots and solutions as well as the omni-present video content delivery system Absolute Vision™ that will turn the booth into a truly spectacular arena of action and innovation.
The teams of NOVOMATIC and its various affiliate companies look forward to welcoming visitors, partners and guests at ICE – Totally Gaming 2016.


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