The second edition of Marketing in the Gambling Forum, the only event dedicated 100% to marketing and communication in Central and Eastern Europe, gathered more than 100 participants from the country and abroad on Nov. 7th at the Floreasca Club in Bucharest, representing over 40 entities operating in the gambling industry.
In a full hall of participants representing all the gaming areas, the invited speakers held their presentations and the moderators managed to create a very useful and very pleasant work environment through the dialogues.
Starting with the authorities in the field and ending with the many speakers coming from outside Romania, the field of marketing has come even closer and more meaningful for those present.
Not only recent domains such as online gambling, but also the responsible gambling or even the basics of modern marketing and effective communication have been approached.
Those present could ask questions about all the topics discussed.
The whole program of the event was designed to bring new fundamental notions of modern and efficient marketing and communication techniques, concepts that can make the difference between a successful business and a total failure.
The program included notorious speakers, personalities from the country and abroad, people who have demonstrated over time that they have mastered marketing and communication techniques.
Speakers of the Gambling Industry Business Panel were: Dan Iliovici – President, National Gambling Office, Anchidim Zagrean – Vice-President, ROMBET, Dacian Stan – Chief of Legal Department, Ministry of Youth and Sports, Teodora Luca – Associate Lawyer, Mihai Luca Law Office.
The first panel dedicated to Marketing Solutions in the New Gambling Market was occupied by Andrei Frimescu – Marketing & Communication Manager, Game World, Dr. Joerg Hofmann – Chief of Betting & Gambling Group, Melchers Law Firm / Germany, Ioana Lințoiu – Managing Partner, Content Consulting, Rareș Petrișor – Executive Manager, Mediapozitiv and Adrian Stănescu – Managing Director, Superbet Online Division.
The panel was moderated by Bogdan Coman – Executive Director, Rombet.
The second panel dedicated to Marketing Solutions in the New Gambling Market was moderated by Adrian Stănescu – Managing Director, Superbet Online Division and included the following speakers: Zoran Puhac – Secretary General of the European Organization for Gaming Law (EOGL) Helmut Kafka – President, Automatenverband / Austria, Laura Olteanu – Marketing Manager, PokerFest, Dr. Leliana Pârvulescu – Program Coordinator, Responsible Gambling and Benjamin Carlotti – Managing Director, Oulala Games / France.
The event ended with a “Closing Word” by Dan Iliovici – President, the National Office for Gambling and Mihnea Popescu-Grisogono – President, Casino Life & Business Magazine.
The themes approached were very interesting and particularly appreciated by the participants so that the time for the event was exceeded by more than two hours.
The second edition of Marketing in the Gambling Forum had as partners DGL PRO and Game Word, Grisogono jewelry, and Rombet.