IGT: Committed and Confident in Romania
Casino Life & Business Magazine had the exclusive opportunity to chat with Oana Sebe, IGT Regional Sales Manager Romania
As gaming operators throughout Romania navigate the constantly changing business conditions brought on by the pandemic, experienced and trusted suppliers such as IGT are more critical than ever. The multinational company has solidified its position as a leading supplier in the Romanian gaming market and, despite the recent ebb and flow of casino operations in the region, IGT has never wavered in its focus, commitment, or standards. Casino Life & Business Magazine had the exclusive opportunity to chat with Oana Sebe, IGT Regional Sales Manager Romania, to discuss the Company’s approach to the Romanian market and reveal its outlook for the region.
Operators throughout Romania have endured significant change in the last year. How have these changes and challenges impacted IGT’s approach in the region?
Oana Sebe: IGT’s approach remains the same: our customers’ success is IGT’s top priority. The type of support that we offer our customers varies based on their unique circumstances and goals, yet a common key to success is communication. We are frequently and transparently communicating with our customers throughout the region to devise plans that help them achieve their short and long-term goals, and drive returns on their IGT investments. The depth and breadth of our regionally attuned portfolio enables us to devise bespoke plans that aid in maximizing floor space, occupancy and performance.
What is your long-term outlook on gaming in Romania?
Oana Sebe: We are highly optimistic about the future of gaming in Romania. As a global supplier with customers in more than 100 countries, IGT has significant experience with jurisdictions going through high and low times. In situations where there is a decline in gaming, markets tend to come back stronger due to pent-up player demand and continued innovation. This is what we’re seeing in Romania. Operators in the Romanian region are quite resilient and savvy business leaders, and IGT is firmly committed to helping them navigate these unprecedented times by applying our experience and strategically leveraging our strategic content and hardware portfolio.
What are some of the IGT products driving high entertainment in Romania? What actions are IGT taking to position itself and its customers for growth.
Oana Sebe: IGT’s fruit games are some of the most entertaining in the region. We credit this success to entertaining game design, captivating art packages and market-attuned math and bet structures. One of our standout titles is Stack Attack, a thrilling fruit game that features the unique and frequently hitting Stack Attack feature, which allows up to five reels to link together and create big wins. Rising Spin is another high-performing game that includes an innovative “buy-a-bonus” feature that gives players the option to pay to trigger the game’s free games event which is full of excitement.
As for IGT’s approach to the market, we’re staying close to our customers, seeking out feedback and expanding our team in the region to ensure our customers’ needs are met and expectations exceeded.
For more information on IGT’s portfolio of solutions for the Romania market, contact Romania Sales Manager Oana Sebe by phone at +40 729.957.795, by email at oana.sebe@igt.com, or visit www.igt.com.
