Organisers at ICE Totally Gaming, the annual gaming event held in London, have announced the introduction of an additional hall at the ExCeL centre, intended to enable new exhibitors to have their own designated home and identity.
The new hall will be supported by a dedicated pre-show and in-venue marketing and promotional programme.
Kate Chambers, managing director of Clarion’s gaming division, said: “Despite the continued programme of mergers and acquisitions taking place in the industry, ICE continues to grow both in terms of the net floor space it occupies and the number of exhibiting companies that choose London as the place to launch products and services to an international audience, which in 2016 comprised over 28,000 visitors drawn from 150 nations.
“We know from our research that one of the most popular features of ICE is the opportunity the show delivers for visitors to meet new, fledgling suppliers with fresh and invigorating ideas.
“The additional space we have invested in means that all first time and returning exhibitors can be hosted in what we are describing as an ‘innovation quarter,’ enabling them to demonstrate their products/services and represent their brand personality in what is gaming’s most popular and prominent shop window.”
She added: “The most frequently asked question at any B2B event is ‘what’s new?’ and having a quarter dedicated to new companies allows us to provide a straightforward answer and quite literally, point people in the right direction.
“It’s often said that new exhibitors are the lifeblood of established events and we want to ensure that, alongside initiatives such as the Pitch ICE competition for gaming start-ups, we provide a positive and nurturing environment for companies of all sizes and at all stages of their development.”
Casino Life & Business Magazine is, again, media partner at the event.