April 20, 21, 22 2021 are the new dates for ICE London and iGB Affiliate and the traditional annual location is maintained at ExCeL London Exhibition Center.
As the only media partners in Romania of the largest international event in the gaming industry – ICE London, we were informed on Wednesday by the organizers of Clarion Gaming that the period of the traditional annual event for 2021 will be April 20-22, in the same location ExCeL London Exhibition Center.
The move of the event from February to April was made due to the existing uncertainties on the situation of the covid-19 pandemic.
The communication of the new dates was made through an email addressed to our editorial office and signed by Kate Chambers, Managing Director Clarion Gaming, an email that we reproduce, in full in the following.
It was my intention to provide you with advance notice on this important change to ICE London 2021, however a member of the media has unhelpfully decided to leak the story ahead of our planned announcement.
In our ongoing discussions with the market it has become clear that the disruption and impact of the pandemic was causing some doubt and nervousness about our traditional February dates.
As the Clarion Gaming brands exist to satisfy the needs of the market – exhibitors, delegates and speakers – we have moved the 2021 dates to April 20/21/22 once again at the ExCeL London Exhibition Centre.
While the world is likely to be in a much better place in April 2021, I’m certain that we will experience more bumps in the road. However, I’m confident that with the on-going support of the ICE London and iGB Affiliate communities as well as the dedication of the Clarion Gaming team, we can navigate those challenges and deliver events that all sectors of the international industry want and need.
Once again, apologies that the story was leaked – it was always my intention to let you know first.
This is the first in a number of communications you will receive regarding the change of dates, but please feel free to contact me on my personal email if you have specific issues or questions you would like me to deal with.
We will return in detail after the press conference that will be organized on Thursday.