Final of this year’s edition of the largest and most important event of the global gambling industry – ICE London 2020.
ICE London closed its doors on February 6, after three very intense days in which the professionals in the gambling industry hardly divided their time between visits to stands and conferences, debates or various presentations.
Year by year, ICE London is bigger and more important; it is the place where you have to show yourself that everyone recognizes your existence in this industry.
What has ICE had this year out of tens, maybe even hundreds of new gaming devices?
It had an even greater share of exhibitors in online games, be they platform creators or game providers, all to the detriment of manufacturers and suppliers of live casino equipment.
What else did he have?
He had more PR for collateral events.
ICE London, at the 2020 edition, made the manufacturers of gaming equipment change and innovate not only their products, but also the entire strategy of exposure and presentation.
All the big manufacturers using the “forest” type exposure, a technique that leaves an impression of an impressive number of elements and news that you can barely see because of the artificially created jam.
The second part of the film made by our magazine at ICE London 2020 can be viewed right here.
However, even an uninvited could realize, by visiting ICE 2020, that the future of gambling depends in an extremely large, if not very worryingly high proportion, not only on technology, but also on the imagination of IT- to people through online platforms and games.
In addition, ICE also had famous visits such as Usain Bolt, the great Olympic and World Champion at the sprint races or the Hollywood-ian star David Hasselhoff, ambassador of the NOVOMATIC company, but also unique moments such as the one in which the owner of the Gauselmann group and, implicitly, the company Merkur Gaming Paul Gauselmann put on his boxing gloves to promote the charity boxing event in April this year.
As usual, the Romanian visitors from ICE gathered, in large numbers at the booth of the company BAUM Games, a company that has been exhibiting at this London fair for over 10 years and which, with great warmth, has received and honoured all those who came in.
In this final of the 2020 edition, we thank them wholeheartedly and with this opportunity for the patience, support and friendly warmth they have shown during the three days of the event!
In the 120/February edition of our magazine we will return with unique images, but also with other details from this extraordinary edition of ICE London.
Casino Life & Business Magazine was the only media partner from Romania and this edition of ICE London, as it has been, indeed, for the last 6 years.
