ICE LONDON 2020, the largest and by far the most important show of the gambling industry worldwide, opened its doors on Tuesday, February 4th.

Day one
As expected thousands of people crowded from the first hour, eager to see the news presented by the companies exhibiting at this edition.
ICE London 2020 was expecting its visitors with over 70 new exhibitors, many of them exhibiting their products or services for the first time. Dozens of companies, thousands of products and a great deal of crunch, as usual at ICE.
New products, new services, great excitement and above all a good mood that makes this complex event, the most important moment in the gambling industry worldwide.
Indeed, participating each year you see that ICE is increasing from one edition to another and not only in terms of the number of exhibitors, the occupied area or the number of collateral events, but it is increasing in importance in the minds of all those present, whether they are exhibitors, conference speakers or mere visitors.
Just that is why the phrase: “If you are not at ICE, you do not exist in the gaming world.”

2020 ice londra

Casino Life & Business Magazine, for 6 years now, the only media partner from Romania of this huge event pool called ICE London, is on the spot and tells you the state of affairs daily.
Our products present, as every year at this important event, in the press racks were the ICE Special Edition of Casino Life & Business Magazine, the Romanian Gambling Directory 2020 business director, as well as a few hundred copies from previous editions of the magazine.
ICE opened for the gambling professionals from around the world who accepted ICE London’s invitation to “Step into the Future”.

Day two and the Casino International Award trophy
ICE opened on the second day and, traditionally at the London event, a large number of people attended, the second day being the busiest day.
We had the opportunity to see everyone who has to participate in this large, dynamic and super-loaded business event and in the same time we were able to report home what we did and lived.
About ICE, Ade Repcenko, founder and CEO of Malta-based lottery software company Spinola Gaming, spoke: “This is the most important business event for the gambling world and it is not at all surprising that the important ones this industry converges in London every year.”

Important moments from the second day were, besides dances, songs and parades of the mascots on the corridors and so crowded of the exhibition, the arrival at the NOVOMATIC stand of the famous actor David Hasselhoff, but also the appearance at the Merkur stand of the group’s founder, Paul Gauselmann.
Of course, for us, the important moment of the day was the ceremony, as every year, of the Casino International Award trophy for best presence at ICE London.
This year the trophy was awarded, again to BMM testlabs.

Day three and the grand finale
ICE London closed its doors on February 6, after three very intense days in which the professionals in the gambling industry hardly divided their time between visits to booths and conferences, debates or various presentations.
Year by year, ICE London is bigger and more important; it is the place where you have to show yourself that everyone recognizes your existence in this industry.
What has ICE had this year out of tens, maybe even hundreds of new gaming devices?
It had an even greater share of exhibitors in online games, be they platform creators or game providers, all to the detriment of manufacturers and suppliers of live casino equipment.
What else did he have?

He had more PR for collateral events.
ICE London, at the 2020 edition, made the manufacturers of gaming equipment change and innovate not only their products, but also the entire strategy of exposure and presentation.
All the big manufacturers using the “forest” type exposure, a technique that leaves an impression of an impressive number of elements and news that you can barely see because of the artificially created jam.
However, even an uninvited could realize, by visiting ICE 2020, that the future of gambling depends in an extremely large, if not very worryingly high proportion, not only on technology, but also on the imagination of IT people through online platforms and games.
In addition, ICE also had famous visits such as Usain Bolt, the great Olympic and World Champion at the sprint races or the Hollywood-ian star David Hasselhoff, ambassador of the NOVOMATIC company, but also unique moments such as the one in which the owner of the Gauselmann group and, implicitly, the company Merkur Gaming Paul Gauselmann put on his boxing gloves to promote the charity boxing event in April this year.

As usual, the Romanian visitors from ICE gathered, in large numbers at the booth of the company BAUM Games, a company that has been exhibiting at this London fair for over 10 years and which, with great warmth, has received and honored all those who came in.
In this final of the 2020 edition, we thank with this opportunity wholeheartedly to BAUM Games for the patience, support and friendly warmth they have shown during the three days of the event!

Now, after such a high level event, even we a sure that the number of the participants (exhibitors and visitors) was higher, we, all are waiting for the official figures from the organizers.
We will come back on our website with additional details as soon as the organizers will publish them.