Caesars Entertainment have announced that they will launch Thursday 19th September with real money online poker in Nevada and so being only the second operator to do so in the gambling state that went live with online poker back in February this year.

The first was Ultimate Poker which said last month they had already dealt over 10 million hands on their site.

Branding of the online poker site will be under the companies famed “World Series of Poker” (WSOP) name.

The company will also hope to raise as much as $1.2 billion in selling stock in the brand through their holding company for the online brand, Caesars Acquisition Co.

It is estimated that by 2017 the online gambling sector in the US could be worth as much as $7.4 billion and Caesars are hoping through their famed brand to get a major slice of the action.

Chief Executive Officer Gary Loveman hopes to also be live in New Jersey by the end of the year.


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