Caesars Interactive Entertainment will utilize its popular World Series Of Poker brand as well as software from Gibraltar-based 888 Holdings, after receiving its Nevada online poker license Thursday, which will eventually operate real-money online poker games.
The games would be only be allowed with the Nevada state or until a federal bill passes, or a deal is brokered between Nevada and another state that has legalized web gaming in order to share player pools.
Caesars, like other Nevada casino companies, wants the market to be open nationwide.
The company said that the U.S. online poker market could one day grow as large as $6 billion — if the games were legalized, licensed and regulated.
Rock Gaming Interactive LLC, whose Ohio-based parent company owns a small piece of Caesars Interactive, was also signed off on by regulators, but didn’t need its own license.
The two have partnered on casinos projects in Ohio.
Caesars said that Rock Gaming wants to eventually run online gaming in Ohio.
Caesars will use 888 to manage the back-end of the product, while the WSOP is the marketing tool.
888 has not had its licensing hearing yet, but should get one in the near future.
The company expects to start offering games once regulators give the OK to 888.
In the meantime, Caesars has been offering “social gaming” on Facebook, as well as expanding its presence in Europe.
Caesars is one of a handful of brick-and-mortar casino developers licensed by the Silver State to get a piece of the Internet poker action.
Games from someone are expected to start within the first quarter of 2013, but there’s no official timetable.