Italian Racetracks in the world (IRw) to internationally marketing the television signal of the races organized at its racetracks.
On the basis of the provisions of the Italian Minister of Agriclture (Mipaaf) Decree of 25 January 2022, the racing companies belonging to the Federippodromi (Turin, Varese, Merano Treviso; Trieste, Ferrara, Bologna, Cesena, Pisa, Rome) set up the consortium “Italian Racetracks in the world” (“IRw”), with the aim of internationally marketing the television signal of the races organized at its racetracks.
After a selection process including various national and international operators, IRw signed, on 13 October 2022, an agreement with the company Media System Technologies (“MST”) – a leading Italian provider of platforms and technological services for collection of horse racing bets – aimed at the international distribution, through the “MST – IROP” channel – of the television signal of the consortium’s racecourse races.
The agreement obtained, as required by law, the authorization from Mipaaf and, on 30 October, in conjunction with the Rome Champions Day at the Capannelle racecourse, the IRw international distribution service was officially launched in partnership with MST, qualified as a commercial player of the initiative.
The hope of IRw is that the partnership with a provider with an international approach such as MST, can contribute to the dissemination and relaunch of the image of Italian racing in the world, as well as the identification of additional sources of financing for the horse racing sector. As required by the Mipaaf Decree of 25 January 2022, most of the revenues from the foreign marketing of Italian races will in fact be made available to the Italian horse racing industry.
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