Betsson: Appeal against a marketing prohibition order won as the Helsinki Administrative Court has handed down an interim ruling in favour.
In May, the Finnish National Police Board (NPD) took action against Betsson’s BML Group subsidiary for advertising extensively across the country on various channels.
The regulatory body issued a prohibition order against such activity, to commence from 3 June, along with a record €2.4m conditional fine which would have been enforced if BML Group did not comply.
The prohibition order was designed to stop Betsson from marketing in Finland by forbidding the use of Finnish celebrities in campaigns, as well as the publication of podcasts, videos, and articles to promote Betsson offerings, and even affiliate marketing activity.
Betsson was widely expected to appeal the order, and it did so on 29 May.
As part of the prohibition order, Betsson subsidiary BML Group was destined to be added to the regulator’s payment service provider (PSP) blacklist.
This new addition to the law came into force on 1 January 2022, but was scheduled to be enforced from 2023.
If the order was applied, Betsson and other operators would have been forced to cease marketing for fear of facing substantial fines and payment blocks in the country.
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