Zynga has announced a partnership agreement with Bwin.party to offer real-money online poker and casino gambling with a focus on the UK market in early 2013.
The agreement calls for the social gaming giant and the PartyPoker parent to launch a multitude of online gambling products that include poker, blackjack, roulette and slots.
The partnership will operate under the Gibraltar online gaming licence of Bwin.party, which will negate the need for Zynga to apply for licensing.
Zynga had announced its plans to enter the real-money online gambling market in July after its tremendous success with a number of social gaming options mainly through Facebook.
Social gamers numbering in the millions flocked to Zynga Poker, Farmville and Zynga Casino games, catching the eye of several real-money online gaming companies.
Zynga CEO Mark Pincus said at the time that entering the real-money market seemed a “natural fit” for the company’s evolution.
Zynga has fallen on hard times of late, shedding over three-fourths of its value on the market since its public offering in December.
The price per share opened at $10, but dropped heavily from the start and is now just slightly above $2.
Just yesterday, the company announced plans to trim its workforce by roughly 5% and shut down operations in several locations.
Combining player pools in tandem with Bwin.party looks to be good choice for the struggling Zynga.