SportCaller secures first CIS-facing agreement with Romanian sports betting giant Superbet as part of its eastward expansion.

This eastward expansion with the Superbet Group builds on SportCaller’s year of sustained growth in other territories worldwide

As the largest operator in Romania, the Superbet Group has been identified as the region’s most influential multichannel sportsbook, whose footprint will help significantly widen the reach of SportCaller’s flexible product portfolio into both Central and Eastern European markets.

As the foremost free-to-play provider, SportCaller’s product suite drives engagement through a series of games whose mechanics promote responsible acquisition and retention campaigns. Its unique proprietary platform not only allows Superbet to differentiate its offering from other CIS-facing competitors with bespoke local games, but also provides a strategic solution which works across multiple European jurisdictions, where the tightening grip of regulation has put the squeeze on outmoded bonusing techniques.

“Local free-to-play games are still to take hold here (CIS region) in any engaging or sophisticated way, so we know we’ve found the perfect partner in Superbet, with whom we can improve the end-user experience, ramping retention levels in the process”, decleared Cillian Barry, Managing Director, SportCaller

SportCaller offers over 100 games across 37 countries and in 20 languages (via multilingual API) in Europe, Asia, Africa, Australasia and North and Latin America. In the past year, it has launched over 60 new games, more than doubling in its active and ongoing operator partnerships along the way. Key architecture – on which every FTP game is created, managed, reported and resulted – has been pivotal to delivering targeted fan engagement around popular local leagues, such as Romania Liga 1 and Poland’s PKO Ekstraklasa.

The first SportCaller-Superbet FTP game has recently been launched, to coincide with the upcoming Romanian UEFA League of Nations football fixtures, and is already returning very healthy player numbers.

Read more about SportCaller / Superbet partnership HERE.

If you want to read more about Superbet you can use the link HERE.