Registration goes live as industry looks to second edition of ICE Africa


Registration goes live, and we, as media partner of Clarion Gaming have received the following press release regarding ICE Africa:

The marketing campaign for ICE Africa 2019, the two day exhibition and conference developed by Clarion Gaming to meet the specific needs of the pan-African industry, has been launched with registration going live at Following what was internationally recognised as being a highly promising launch, Clarion is seeking to build on the success of ICE Africa 2018 which attracted representatives from 89 countries including the overwhelming majority of African nations where gaming is regulated.
Looking ahead to the second edition of ICE Africa, Event Director, Greg Saint, said: “Last year’s launch exceeded everyone’s expectations and I am delighted that we have established solid foundations on which to build and develop further the ICE Africa brand. The secret of establishing a successful event is to work with the entire stakeholder community in order to create something that the industry needs and will therefore support.
“These are very exciting and dynamic times for the development of the industry in Africa as well as for the ICE brand which has demonstrated its international appeal and its exportability. As the only Pan-African event, ICE Africa has an important role to play in helping to drive sustainable business growth set against a backdrop of progressive and socially responsible regulation. The team at Clarion Gaming has been working in partnership with the market to create some exciting new initiatives for 2019 which we look forward to showcasing in October at the Sandton Convention Centre, South Africa.”
The free conference and exhibition provides an invaluable opportunity for operators, regulators and suppliers to meet, network, share best practice and see the very latest gaming products from the industry’s leading innovators. Described by industry observers as ‘A showcase event that Africa can be proud of’ attendees will benefit from a programme of engaging content including Thought Leadership, Training, Regulation, Online vs Retail, Integrated Resorts, Branding, Marketing, Sports and eSports.

Clarion shine a light on ICE Africa creative

‘Shining a light on Africa’s gaming ecosystem’ is the theme of the new creative campaign developed by Clarion Gaming in support of the second edition of ICE Africa, which is taking place across 2-3 October 2019 at the Sandton Convention Centre, South Africa. The two day exhibition and conference is aiming to build on the success of last year’s launch which attracted 1,597 gaming professionals from a total of 89 countries, a high level of representation which confirmed ICE Africa’s status as the showcase event for all of the continent’s regulated gaming economies.

Kate Chambers, Managing Director of Clarion Gaming and the person responsible for bringing ICE to Africa, explained: “Last year’s launch was the first time occasion that the ICE brand had travelled outside of the United Kingdom and the overwhelmingly positive response that we received confirmed the desire the industry has for a professionally organised business event as well as the power and influence the ICE brand has on the international stage.”
“Whilst we have been very clear that ICE Africa is a long way off in terms of approaching the scale of its parent show in London, what we can guarantee is the same level of professionalism, care, quality of delivery, attention to detail and insight that has helped make ICE London the most influential international gaming event in the world. The visual creative reflects this shared DNA which embraces a commitment to serve the entire a-z of the gaming ecosystem throughout the continent of Africa.”
She added: “Gaming is an extremely dynamic sector which is shaped by a combination of advances in technology, changing demographics and of course, regulation. Faced with the big question of how the various markets will develop and their likely direction of travel, influential business events such as ICE Africa represent an invaluable opportunity to shine a light on all sectors of the industry operating in all regulated jurisdictions. ICE Africa has been created to help delegates to learn, network, influence, see the latest gaming products from the industry’s leading innovators and as a result, to stay ahead of the curve.”

For more information on all of the opportunities available at gaming’s only B2B pan-African event and to register, visit: