Red Ridge Marketing

Red Ridge Marketing faces a fine of €675,000 by the Dutch gambling regulator after it ignored prior warnings.

Kansspelautoriteit says an order subject to periodic penalty payments was previously imposed on the company to discourage it from advertising gambling without a licence.

However, the KSA says Red Ridge has not stopped its operations and the KSA says it has now taken action.

René Jansen, chairman of the regulator said: “’Promoters of illegal games of chance providers also receive our attention. They must also comply with the law, especially when it comes to protecting young adults. We will do everything we can to stop these practices.”

A KSA statement said various Red Ridge websites contain “careless” and “misleading” statements about online casinos without a licence, including mentioning the “advantages” of illegal online casinos for young people.


Red Ridge has yet to respond to the KSA’s cease and desist order, or to the fine now imposed.

The KSA says it will “not hesitate” to step up its action against Red Ridge, which could include instructing internet service providers to make the website inaccessible.

Separate to the Red Ridge Marketing’s fine, the Netherlands’ state secretary for public health, welfare and sport, Maarten van Ooijen, published provisional figures on gambling addiction in the country between 2016 and 2021.
According to the statistics, the number of people who reached out for help with a gambling addiction in the country fell by 10% from 2020, to 1,887 in 2021.

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