MGM Resorts International next month will begin training its 77,000 employees nationwide on the basics of a new responsible gambling program it will roll out in October.
The plan to install GameSense, was first announced in February. GameSense was developed by the British Columbia Lottery Corp. and was licensed to MGM for an undisclosed fee.
Company executives identified it as a program designed to take their responsible gaming initiatives to the next level and will provide the company touch points to MGM customers before compulsive play becomes an issue for players on the fringe of addictive behavior.
GameSense will have a physical presence in MGM’s 10 Southern Nevada properties with the ultimate goal of providing it at casinos in Maryland, Michigan, Mississippi and, eventually, Massachusetts, where the company will open a new property in Springfield next year.
Regulators in Massachusetts ordered operators in that state — MGM, Wynn Resorts Ltd. and Penn National Gaming — to adopt the GameSense program .
The objective: to enable customers to have fun within reasonable limits.
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