Irina Ruf

Irina Ruf has assumed, with immediate effect, the role of managing director international at Merkur Casino.

The subsidiary of the Gauselmann Group operates around 800 arcades in Germany and across Europe. As new managing director, Ruf is responsible for securing and growing the existing markets as well as for driving forward new acquisitions in the international arena.

Ruf is thus stepping into the shoes of Stefan Bruns, who will in future represent the sports betting and online gaming business segment on the management board of the Gauselmann Group.

“We are delighted that in Irina Ruf we have been able to win a new managing director with extensive expertise and experience in particular in international operations,” said Dieter Kuhlmann, Gauselmann Group board member with responsibility for gaming operations.


Ruf looks back on an almost 15-year career within the group, most recently as executive operations director international at Merkur Casino.

“Based on her wide-ranging career path to date, Ms Ruf brings to the job all the pre-requisites to successfully continue and expand Merkur Casino’s international business activities,” Kuhlmann added.

Ruf is ready to embrace the challenges that the position of managing director brings with it. “I am looking forward to developing new geographical markets and implementing exciting projects together with my team.
One particular focus will be on developing the online markets. Our goal is to maintain Merkur Casino International’s strong position and to confidently rise to the ever-growing demands.”

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