IGT Expands Content Portfolio for Romania with New Performance-Driving Fruit Games.
When global gaming leader IGT defined it expansion strategy for Romania, the Company prioritized delivering regionally attuned, performance-driving solutions. Equally important to IGT’s success in Romania is sustaining meaningful relationships with its customers and keeping abreast of local player preferences and trends.
IGT quickly embraced the opportunity to apply its excellence and extensive player insights to expand its fruit game portfolio.
“Given the immense popularity of fruit games throughout the region, we directed our focus toward this portion of our content portfolio. This focus came in many forms. We created new fruit games, refined existing ones and met with many players and operators to collect their feedback on our cabinets and content,” said Petko Ivanov, IGT Sales Director, Eastern Europe. “I am pleased to report that as of today, we have more than tripled the quantity of fruit games available to our customers in Romania.”
Among IGT’s latest game releases for the region are Rising Spins™, Stack Attack™ and 40 Hyper Hot™ video slots. Each of these games were meticulous refined to ensure they deliver a gaming experience that will be widely embraced across the country. With low costs-to-covers, vibrant graphics, and attractive bet structures, these games are the ideal complement to IGT’s already impressive Romania-focused portfolio.
IGT’s new Rising Spins video slots game is a winning addition to IGT’s content portfolio for Romania. The high-energy fruit game includes an innovative “buy-a-bonus” feature that gives players the option to pay to trigger the game’s namesake Rising Spins free games event which is full of excitement. For example, when in the bonus, each time a line win occurs, the number of free spins remaining resets to three, and the current symbol on the reels is upgraded to the next higher symbol. Equally engaging, any line win during the free spin that includes a red seven symbol promotes the player to the next level.
The Company’s new Stack Attack video slots game is a five-reel fruit game that includes a unique and frequent-hitting Stack Attack feature. When the game’s premier feature is triggered all reels that appeared with a frame marker in the previous spin are then linked with the first reel and land with the same symbols to create big win potential. This 10-payline, 20-credit cost-to-cover game gives players the opportunity to win up to 1000x their initial wager.
Another standout addition to IGT’s portfolio for Romania is the fiery 40 Hyper Hot game. This sizzling, 40-payline fruit game spotlights its wild crown symbols. With a high hit frequency of wild and scatter symbols, this 40-payline game gives players the opportunity to win up to 2000x their bets.
These performance-driving games for Romania are offered on IGT’s elite Cobalt 27 and PeakSlant32 cabinets – both expertly designed for optimal player experiences. The Cobalt 27 cabinet is clad with two high-definition 27-inch screens, a 24-inch video topper, integrated cabinet lighting, and extensive button panel flexibility. IGT’s sleek PeakSlant32™ cabinet features three seamlessly integrated, 32-inch, full-HD displays that deliver an immersive player experience. A modern cabinet with ergonomic comfort features, the PeakSlant32 includes a standard inductive wireless charger and USB charging port for player convenience.
“Not only do we have the right products for Romania, we have the right people too,” shared Ivanov. “We’re investing in top talent and have a new office in Bucharest opening in the near future.”
IGT has not been idle during these times of extended casino closures. The IGT team has been actively meeting with customers to ensure the Company’s product portfolio is aligned with market opportunities and its customers’ goals.
“IGT has many exciting things planned for Romania. We are eagerly awaiting the opportunity to host our customers in our new office in Bucharest and give them an opportunity to play our games in a showroom environment. We’re positioned for success and are excited to help our customers drive growth and player loyalty through IGT solutions.”
For more information on IGT’s portfolio of solutions for the Romania market, contact Romania Sales Manager Oana Sebe by phone at +40 729.957.795, by email at oana.sebe@igt.com, or visit www.igt.com.
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