GAMING1, leading gaming and sports betting partner, has hailed the success of its Circus Club Paris gaming hall as it seeks to grow the Circus brand in France.
The club, which launched in September 2019, was only possible following the French government’s decision in January 2018 to allow certain gambling clubs in the capital – as casinos are restricted.
Despite the challenges of the past year, including the winter strikes in Paris, a number of new competitors opening in the city and the shutdown of venues for three months due to Covid-19, the Circus Club Paris has exceeded expectations both in terms of attendance and turnover.
When the club reopened in June, a targeted poster campaign was launched by GAMING1 throughout Paris in September and last month a scaled down, Covid-secure first birthday party took place with 80 of the club’s most loyal patrons.
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