Gaming Innovation Group has signed a head of terms agreement with Grupo Slots LOTBA, Argentina’s premier gaming and entertainment group, to enter the regulated City of Buenos Aires online gaming market.
Grupo Slots is headquartered in San Luis, Argentina, and provides top-of-the-line entertainment and leisure services in more than 20 locations across Argentina, where it operates casinos, gambling and bingo halls, lottery and also the online gaming website Jugadon.com in addition to hotels, restaurants and convention centres.
GiG will provide Grupo Slots with a full online turnkey solution, which includes the technical igaming platform, sportsbook, front-end development, GiG’s data platform and GiG Logic. The minimum contract period will be four years with an automatic extension for one additional year and is based on a revenue share model in combination with set-up fees. Signing of the final agreement is anticipated before the end of Q3 2020.
Argentina is regulating online gambling on a province by province basis, with expectations of licences to be awarded to Grupo Slots for Buenos Aires City, anticipated to be the largest market within Argentina, in the later part of 2020, which will be followed by the online launch.
H2GC estimates the total gambling market in Argentina to be worth €352m; however, only seven per cent is currently done online. Therefore as an emerging market there is significant growth potential in the interactive space as the market adapts to online gambling, driven by regulation and growth of digital penetration. GiG is well placed to capture this market growth with a leading partner in Grupo Slots, which already has a regulated online presence with Jugadon.com.
Richard Brown, CEO of GiG, says: “I am extremely excited to partner with and onboard Group Slots. We see great potential in the regulated environments within Argentina as that market is in the early transformation from offline to online gambling, and to partner with one of the largest and premier land-based operators in the market is great opportunity to showcase our product in the LatAm market while delivering the platform for online gambling transformation for Grupo Slots.”
Juan Ignacio Torres, general manager of Grupo Slots, said: “We are extremely pleased to have reached this agreement with a company like GiG, an international company with extensive experience, which demonstrates a high level of seriousness and excellence in the field of online gaming.
On our part, we also contribute 35 years of experience, innovation, infrastructure and knowledge of the Argentine gambling market, currently being one of the few operators with online gaming presence (www.jugadon.com). This agreement complements us and gives us a tool of quality and excellence to continue growing in this market with so much future potential.”
It is anticipated that the licence application will be granted in Q4 of 2020 with go-live shortly afterwards, therefore GiG expects a positive contribution from 2021 onwards.