EGT Interactive has confirmed the release of one of the EGT Group’s leading games, Egypt Quest, to its range of online video slots.
This is a new approach to both playability of the company’s most successful titles and their ongoing growth into new markets.
Commenting on why the bonus game has been chosen to spark this initiative, Irina Rusimova (pictured), business development manager at EGT Interactive, said: “Egypt Quest has been one of the most successful games in the land-based operations, which makes it known to our fan base.
“We believe that it will have overall high success ratio with all our operators and we already have the necessary data backing up this statement, as during the first month of its release, it has already aligned in the top 20 of EGT’s best performing titles.”
The company has recently expanded into Sweden, Hungary, Spain and Bosnia and Herzegovina following core data from both its land-based and digital brands. Rusimova believes the key to ongoing expansion is understanding specific requirements in terms of translation and localisation of games and their interfaces in tandem with meticulous selection of partners when entering a new territory.
“Strategic expansion is part of our policy for growth and development,” she explained. “We are constantly looking for new opportunities and following the current trends of the regulative framework in the newly opened markets, we are streaming to certify our products according to the lawful requirements in every new territory. This of course takes out some of our current partnerships to a more global level, leads to further expanding of our operator network and gives access to a great content to more and more players.”
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