Cornelia Ursu and Adrian Don, creators of a successful business
The rise of the Seven Stars brand and redefined gambling
Why gambling?
We both saw a financial opportunity and gambling chose us, it was mutual. 16 years ago, a combination of the fascination of gambling, the impact it had on people, and the potential of this industry, which also involves an aspect of strategy and analysis, were all reasons that attracted us to special. Against this background of curiosity and novelties in a field that we were beginning to discover step by step, we started a business with only five devices, being a dynamic challenge and at the same time a constant motivation to develop the business. Those five devices set the tone for the concept called Seven Stars Timișoara.
In a hectic and stressful world, gambling can provide an escape and form of entertainment. We believe in the power of giving people moments of relaxation and fun, in a safe and responsible environment. Through the business, we want to build a place where people can enjoy gambling in a responsible and transparent way.
Cornelia, if you weren’t gambling what would you like to do? What about you, Adrian?
Cornelia: If I wasn’t in the gambling business… I couldn’t imagine doing anything else. I feel at ease in this dynamic and ever-changing environment where creativity and innovation are valued and encouraged. The fact that I can help create moments of fun and adrenaline for players is a source of joy for me.
Every day is a new challenge and an opportunity to bring excellence to the gambling industry. I enjoy every moment I spend in the midst of that palpable energy and suspense that surrounds gambling.
Adrian: Previous experience in marketing and advertising was out of passion, and I would definitely have continued in this field. But I was attracted by the complexity and dynamism of the gambling industry, as well as the unique opportunities it offers. I am fascinated by exploring innovative marketing strategies and identifying effective methods to reach target audiences. Additionally, the interaction with players and the satisfaction of providing quality experiences completely captivated me.
Gambling combines my passion for strategy, marketing and technology in a fascinating way. I love exploring new trends and bringing innovative experiences to players. Every success achieved in the business fuels my passion and determination to continue developing and improving myself in this field.
Is the world of gambling a man’s world? Cornelia, did you get in trouble because of this?
In the past, the world of gambling was indeed perceived as a male-dominated world. However, it is important to emphasize that this perception has evolved significantly in recent years. The gambling industry is becoming more open and women are finding their place and bringing a unique and valuable perspective to this field.
As a woman in the gaming industry, I’ve encountered a number of challenges, but I wouldn’t say I’ve had any major problems. I met open-minded people who gave me chances and recognized my competence and abilities. Today, there are more and more successful female entrepreneurs and professionals in the gaming industry, and their contribution is increasingly valued and recognized.
It is important to emphasize that every experience can be different and women involved in the gambling industry can face various obstacles. However, I am pleased to see that the industry is becoming more inclusive and that efforts are being made to promote diversity and gender equality in this field.
Your gambling halls are called Seven Stars. Why? Does this name attract more players?
Adrian is the creative man in our team, and the name was chosen by him very carefully. “Seven Stars”, could be associated with the symbolism of luck, success and excellence. Stars are often associated with high aspirations and value, and the number seven is considered lucky in many cultures and traditions. Thus, a name like “Seven Stars” could create a sense of prestige and attract the attention of players who want to feel special and privileged during their gaming experience.
Stars represent high aspirations and value, and the number seven is often associated with luck. By using this name, we want to provide a high-quality gaming experience and attract players who are looking for an exclusive and special environment. The name “Seven Stars” underlines our commitment to excellence and desire to provide superior service in the gaming industry. The name of a gambling hall is only one aspect of the business and its success depends on a variety of factors, including the quality of services offered, the variety of games, security and the overall experience of the players.
How many gambling halls do you have, and how many machines?
We currently have 7 open gambling halls in Timișoara and an approximate number of 150 devices. All halls are equipped at the highest level and we are involved every day to ensure comfort for our customers. The whole team is involved and we put our heart into everything we do to grow and develop the current locations to their full potential.
Do you have expansion plans?
As the gaming industry is constantly growing and evolving, we want to expand our business to meet the growing demand and reach a wider audience. Our expansion plans also include adapting to new technologies and trends in the gaming industry. We aim to stay in step with technological innovations and bring advanced features and technologies to our gaming halls.
Our expansion is not only limited to the physical and technological dimension, but also to the diversification of the range of services and game options. We will continue to work with software providers and strategic partners to bring new games, promotions and amenities to our halls. We focus on creating a complete and engaging experience for players by providing them with multiple entertainment options and challenges.
In conclusion, expansion is an important goal for us as we seek to strengthen our position in the gaming industry and meet the demands and expectations of our players.
How do you see the current situation in the industry? Are you optimistic?
Overall, we see the current state of the gaming industry as one that is adapting and evolving at a rapid pace. As such, we are optimistic about the future of the gaming industry. However, it is important to be aware of the challenges and risks associated with the industry, such as gambling addiction issues and the need to maintain a responsible and safe environment for players. The current situation in the gaming industry is complex and dynamic. On the one hand, there is a significant increase in demand for gambling, fueled by people’s desire to have fun. This demand is supported by technological advances, which allow easy access to online and mobile gambling.
On the other hand, there are also challenges and strict regulations in the industry, given the sensitive nature of gambling and the need to protect players. Social responsibility and the promotion of responsible gambling are becoming increasingly important in the industry.
Despite these challenges, we are optimistic about the gaming industry.
The industry is also adapting its strategies to ensure that gambling remains safe and players are protected.
Companies in the industry need to be aware of the legislation and ensure that they comply with legal norms and requirements. In light of concerns about the impact of gambling on society, companies in the industry are paying increasing attention to responsible gaming and sustainability. They develop programs to prevent gambling addiction, promote transparency and ethics in communication with players and invest in social responsibility projects.
Government regulations and policies also play an important role in the industry. Regulations can have a significant impact on the gambling market. Collaboration between gaming industry entrepreneurs and the ministry responsible for regulating this industry can be beneficial to both parties and the industry as a whole.
Through collaboration, industry entrepreneurs can contribute to the development of government regulations and policies by providing their expertise and perspective on the specifics of the gaming industry. Fair and transparent regulation can create a fair and predictable business environment, benefiting entrepreneurs, players and the industry.
How do you share your tasks with Adrian? Is he as involved as you are?
Yes, Adrian and I are involved in the business, each with distinct but complementary responsibilities. We work closely together to ensure the success and growth of our business.
In a universe where risk and reward go hand in hand, I understand the importance of a well-thought-out plan and strategies based on solid numbers. I deal with the day-to-day management of the gambling halls, coordinating the team and resources. I am focused on analyzing data and figures to assess business performance and identify opportunities for growth and improvement. I learned that numbers are not just a technical aspect of business, but the key to a deep understanding of customers and the market.
On the other hand, Adrian is involved in the creative side and marketing strategies. He is responsible for developing the brand concept and image, innovating the gaming experience, identifying market trends and implementing marketing strategies to attract and retain players. Adrian brings his creative perspective and marketing expertise to promote the business and increase the visibility and appeal of our gaming halls.
We are both involved in the business in an active and dedicated way. We work closely together to ensure that all operational and marketing aspects are well managed and integrated to achieve our goals and ensure our long-term success.
We constantly communicate and collaborate closely to ensure that all aspects of our business are aligned and integrated effectively. We share ideas and solutions, support each other and make wise decisions to keep our business on the path to success.
How are you doing with the workforce?
Regarding the workforce, I can say that we are very lucky. We have a close-knit team and dedicated employees who contribute to the success of our gambling business. We strive to create a positive work environment and encourage collaboration and communication among team members.
We also ensure that our employees benefit from safe working conditions and comply with the regulations in the field.
We understand the importance of an engaged and professional team to our long-term success and are prepared to invest in the necessary human resources. In conclusion, we are well positioned in terms of workforce and we are doing well in managing and developing our team. We are grateful for our dedicated employees and are committed to continuing to foster a positive work environment.
Do you still have time for family life?
Time management to include family life is extremely important to us. As entrepreneurs, we recognize that work-life balance is essential to our well-being and that of our families.
Although we devote a lot of time and effort to the business, we make sure that we give enough attention and time to our family. We strive to set clear priorities and organize our schedule so that we can spend quality time with our loved ones.
Open and honest communication is essential. We share our plans together, give each other support and adjust our work schedules to ensure we are present and involved in family life.
You do many events, do you think that’s the key to attracting new players or is it just keeping existing players loyal?
Organizing events is an effective strategy for both attracting new players and retaining existing ones.
Loyalty Rewards advertising events are an opportunity to express our gratitude to our existing customers. These events are a special way to show them that we appreciate them and care about them. By providing exclusive rewards and benefits, we encourage loyalty and make them feel valued.
On the other hand, our promotional events also serve as a means of attracting new players. They generate interest and curiosity among the general public, giving them the opportunity to experience our atmosphere and enjoy attractive benefits and prizes. Thus, events become a way to create a positive first impression and attract new players to our gambling halls.
Regular scheduling of these events, once every 6 months, allows us to maintain engagement and connection with our loyal players, strengthening their loyalty to our brand.
We strive to organize events of the highest quality, with attention to detail and care to create a memorable experience for each attendee, and the prizes and benefits offered reflect our appreciation for our loyal customers.
Their feedback encourages us to always surpass ourselves and seek continuous improvement in our services. We will continue to organize exciting events and innovate to give them something new, while thanking them for being with us.
What hobbies do you have? Do you have time for them?
We are blessed to have hobbies that bring us joy and fulfillment in our busy lives. Despite our challenges and commitments in the business, we manage to find time for these passions. Travel is a quest for adventure and the discovery of new horizons. We embark on journeys to exotic destinations and enchanting landscapes and fascinating cultures. Every journey brings us the opportunity to experience human diversity and enrich ourselves spiritually through knowledge and understanding.
Reading is a passion that brings light and depth to my existence. Every book you read provides an opportunity to grow and connect with the wisdom and beauty of literature.
In my ideal world, every gorgeous beach would hold a little library, a sanctuary of words and imaginary journeys.
Adrian, with his passions for sports cars, formula 1, football and table tennis, connects to the grace of movements and the art of performance. In these activities, he finds a balance between strength and elegance, savoring the moments of satisfaction and joy.
Our hobbies reflect our desire to enrich our souls. Traveling, reading, sports activities are an essential part of our life. Through these passions, we feed our souls and charge our batteries.
Where do you see yourself in 5 years? What about you, Adrian?
With enthusiasm and confidence, we see ourselves continuing to grow in the gaming industry over the next 5 years. We are motivated by the pleasure of continuing to create an engaging atmosphere and provide superior service to our customers.
We are confident that through our commitment and our passion, we will be able to take the Seven Stars story to the next level.
At the same time, we want to be healthy and fulfilled, because we are aware that only then we can offer the best services.
As we go through challenges and uncertainties, we are determined to overcome any obstacle and adapt to changes in the industry and the world around us. We will focus on innovation and flexibility so that we can always offer something new and exciting to our players.
