The eagerly anticipated launch of Casino du Lac Leamy’s ‘THE ZONE’ took place mid of June in Québec, Canada.

Casino Life & Business Magazine, the first magazine focused on the Romanian gaming industry, has received, as usual, a new Press Release regarding the activity of the Novomatic Group of Companies. The one received on Monday is about the recent launch of a new gaming concept – The ZONE.

This was the culmination of an unique project undertaken by Loto Québec to provide the first auditorium style electronic gaming arena in North America.

The project brief incorporated a dedicated area of 40 electronic gaming terminals laid out in a formation facing a large stage area where live hosts drive a selection of games. Huge screens and dramatic lighting complete the spectacular setting.

Having made a considerable investment in this state-of-the-art gaming concept, Loto Québec wanted to ensure that they chose the best electronic table game product available.

After an extensive search of the market place including a customer and employee focus group to evaluate the terminals and platform being considered, Loto Québec selected TCSJOHNHUXLEY to supply Novomatic’s Novo Line Novo Unity™ II game platform and terminals.

Over the course of 18 months the teams worked together on new game ideas, development and the necessary approvals.
The initial order consisted of 40 NOVOSTAR® SL1 slant top terminals, Auto Wheels, Saturn Roulette Wheels and Game Servers with a combination of Novo TouchBet® Live-Roulette/Novo Multi-Roulette™, Novo TouchBet® Live-Baccarat, Novo TouchBet® Live-Black Jack and a suite of video slot games based on Novo Line Novo Unity™ II.

Luc Morin, Director of New Product Development at Loto Québec comments: “I am very proud of THE ZONE, a North American première at the Casino du Lac-Leamy. THE ZONE is an unique concept. It is a gaming experience like we have never seen before! The Zone is a multigame room with a host and where customers can play live or virtual Black Jack, Baccarat and Roulette as well as slot games all on the same terminal. This animated multimedia environment adapts to our customers through the different ambiances controlled by the host. Customers that come to the casino to enjoy a night out with their friends and stay together, play their favourite games without having to split up. THE ZONE is truly a social experience.”

Brad Broderick, TCSJOHNHUXLEY COO for North America concludes: “The entire team at TCSJOHNHUXLEY is proud to be a part of this amazing new concept. Novo Line Novo Unity™ II has proved to be a world leading product in its class, providing a flexible, secure and robust system to create player entertainment and excitement with the ability to expand easily as demand increases. From the very beginning, we knew THE ZONE was going to be something truly spectacular and to be in attendance at the go live launch and to see the reaction of the casino customers, was confirmation that Loto Québec have set the stage for gaming of the future. We look forward to the continued partnership with Loto Québec and wish THE ZONE much success.”

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