The keys to Asia’s iGaming markets in 2024

By Slotegrator

Despite sometimes strict regulations, Asian markets are considered some of the most desirable in the world. Here, Slotegrator shares what operators need to know when planning to enter markets in Asia.      

According to Statista, total online gambling market revenue in Asia is projected to reach $5.71 billion in 2024, and by 2029, the number of users is expected to be 33.9 million. What does this forecast mean? That Asian markets deserve your attention, and they’re full of opportunities you can’t afford to miss.

Asian players have a passion for gaming and a reputation for quickly embracing new technologies, such as live dealer games and cryptocurrencies. This is the perfect mix for iGaming operators, who find ideal audiences in markets from Turkey to China. What do they need to keep in mind when entering Asian markets?

Ataur Rasul Abeer, senior sales manager at Slotegrator, emphasizes: “You should follow this formula: regulatory awareness + focus on responsible gaming + the embrace of technology = success in Asia. Follow the right steps and your business will not only perform well, you’ll be considered a serious partner. Asia is very demanding, so it is important to follow this formula exactly.”

There are a few common themes across Asian markets:

While many Asian nations ban gambling, or at least heavily restrict it, there’s no denying the power of culture. From Georgia and Armenia to China and the Philippines, players will place their bets no matter what the laws are.

The adoption of advanced technologies (AI, blockchain, etc) and the mobile format is a significant trend. These innovations have become the standard, and Asian players will expect them from day one. This is what one of the leading Asian game providers, TaDa Gaming, has to say “Incorporating AI-generated images into the promotions will invigorate the entire Asian market. Throughout Southeast Asia, real-person banners are popular for promoting and attracting players. AI-generated real-person images make everything more relatable. Soon, animations will also become smoother, making the entire promotion more appealing.”

Cryptocurrencies are here to stay. Players appreciate the speed, security, and anonymity of crypto, so make sure your platform supports whichever cryptocurrency is the most popular in your target market.

Localization is more than just translating your site into the local language. Every single detail, from language to design, has to be determined with the tastes of the target market in mind.

Responsible gaming, as always, is an important topic. Adhering to responsible gaming policies in regulated markets is an essential aspect of compliance, and furthermore, meeting regulatory requirements increases the industry’s transparency and enhances its reputation.

TaDa Gaming, shares insights about player preferences in the market: “Asian players exhibit distinct preferences that set them apart from other markets. They often gravitate towards games that combine engaging visuals with culturally resonant themes and features. Among the diverse range of gaming options, fishing games have garnered immense popularity and continue to do so through 2024.

Fishing games stand out due to their interactive and dynamic gameplay. Unlike traditional slot machines, these games require players to actively participate by aiming and shooting at various types of fish, each carrying different point values. This blend of skill and luck, coupled with vibrant graphics and multiplayer options, creates a captivating experience that resonates deeply with Asian players.”

Slotegrator expands in Europe and Asia by signing a deal with PoggiPlay

PoggiPlay sets itself apart by focusing on the development of casino slot games that not only offer the thrill of hunting for the big win, but also immaculate attention to detail when it comes to world and character design. With over 14 titles in their portfolio and new releases each month, PoggiPlay continually provides exciting content for players.

The studio caters to a diverse global audience by supporting multiple languages and offering both traditional and cryptocurrency options.

Furthermore, their games are certified by BMM Testlabs, guaranteeing a secure gaming experience for players worldwide. PoggiPlay’s titles are also technically reliable with smooth HTML5 integration ensuring compatibility across platforms. This feature allows players to enjoy their favorite games on any device at any time.

The excitement doesn’t end there. PoggiPlay also offers promotional features like free spins which contribute to sustained player engagement. With a commitment to quality, creativity, and player satisfaction, PoggiPlay is on track to become a leading force in the industry.

Andrey Anikeev, PoggiPlay’s CBDO feels positive about the prospects of this partnership: “Joining forces with Slotegrator is a crucial step in our journey towards the players’ hearts worldwide. The PoggiPlay Universe will expand significantly with the help of Slotegrator’s unquestioned industry expertise!”

Naman Bajaj, senior sales manager at Slotegrator, adds: “Despite being relatively new to the market, PoggiPlay has swiftly made its mark with a fresh approach to game development that resonates with both younger audiences and seasoned players seeking something new.”

The keys to Asia’s iGaming markets in 2024

Articolul precedentGreece’s gambling market sees upward trend in Q1 2024
Articolul următorUnlock the Potential of iGaming at the iGaming DACH Summit 2024 in Vienna