The Owners of Station Casinos in Las Vegas are launching a free online gaming site later this week, beginning with poker and according to the owners the most authentic poker experience in cyberspace.
Fertitta Interactive today announced it would launch Ultimate Poker as the first step in preparing to move between social games, such as those on Facebook, and taking cash bets as the company applies for licenses in states that will eventually legalize online gambling.
Ultimate Poker will launch Friday on Facebook as a free social game that Fertitta hopes will drive an eventual market for real money games.
Within weeks, the company will begin marketing its Ultimate Gaming brand through Ultimate Fighting Championship broadcasts, owned by Frank Fertitta III and Lorenzo Fertitta.
UFC fights have the potential to reach 1 billion homes in 148 countries, with a predominantly male audience that is also drawn to online gaming, developers said during a news conference.
“It is almost the same demographic as online poker,” said Tom Breitling, chairman of Fertitta Interactive.
Source: gaming-awards.com
