For anyone and everyone looking to see what’s around the curve for gaming innovations in 2015, NOVOMATIC is heading straight to London in order to present the answer. The Group’s show staging will be simply spectacular – on a booth floor that covers all aspects of the future of gaming for the international markets and their particular segments.

From February 3rd-5th ICE – Totally Gaming once more invites the international gaming experts to attend the event that marks the annual starting signal for this rapidly evolving industry. Held once again at the ExCeL Exhibition Centre in the London Docklands the theme for ICE 2015 is DISCOVER – and there will certainly be plenty to discover at the NOVOMATIC booth.

The NOVOMATIC Group of Companies’ concerted show staging will again command the show’s most prominent position. The traditional, massive, booth space that has the dimensions of a football pitch provides room for all the Group’s international subsidiary companies and affiliates catering to the various segments of the gaming industry. Live at ICE visitors will discover all the latest innovations of NOVOMATIC. Right at the front the Astra Gaming Group (Astra Games, Bell-Fruit Games, Empire Games, Gamestec and Mazooma Games) will welcome the guests, together with the colleagues of Eurocoin from the Netherlands. Then Admiral Sportsbetting and a large NOVOMATIC Interactive area will cover the right wing of the booth – with the varied online/mobile product offerings of companies such as Greentube, iGaming2Go, Mazooma Interactive, Extreme Live Gaming, NOVOMATIC Lottery Solutions and Betware. On the left wing will be the AWP and VLT offerings for the Spanish, German and Italian markets, presented by NOVOMATIC Gaming Spain, LÖWEN Entertainment and Crown Technologies as well as NOVOMATIC Italia, respectively. And the main booth section at the top part of the booth features the full range of innovative gaming technologies from Austrian Gaming Industries and Octavian as well as a new NOVOMATIC hospitality area and a plethora of meeting rooms for relaxed negotiations amidst the busy noise of the show.

Visitors are therefore, well advised to give in to their curiosity and head straight for the NOVOMATIC booth where they will be heartily welcomed and greeted with the famous Austrian hospitality while they discover what’s behind the curve…

That much can be revealed: Behind the curve is a new cabinet! The evolution of the hugely successful Dominator® takes up its twin brother’s successful concept and enhances its attractiveness with its own unique features. It will be launched at ICE with a set of especially developed brand new games, including mystery progressive stand-alone jackpots.

Further attractions at ICE 2015 will be an enhanced Panther Roulette™ with new attractive LED features and the NOVOSTAR® V.I.P. II with its impressive large screen, presented in Astra’s own highly successful VIP Wall extravaganza as well as a large range of new games, new mixes and new jackpots.

The final preparations are now well under way and the AGI team as well as the colleagues of the various NOVOMATIC Group companies look forward to the show with eager anticipation and are ready to welcome all visitors to the NOVOMATIC world of gaming 2015 at ICE.

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