SBC awards

As media partner of SBC EVENTS we have received the following press release regarding SBC Awards 2020.

Nominations are now officially open for the SBC Awards 2020, firing the starting gun on the race to find the sports betting and gaming industry’s outstanding performers of the last 12 months.

The winners will be honoured at a lavish ceremony in London in December, during which 700 guests will enjoy fantastic hospitality and entertainment, as the industry looks to finish off a difficult year in style.

The seventh edition of the SBC Awards features a total of 43 categories, with 14 for operators, 3 for affiliates, 20 for suppliers and 4 for payments suppliers. There are also two special honours open to both operators and suppliers that reflect the unique market conditions of 2020 – ‘Leader of the Year at a Time of Crisis’ and ‘Employer of the Year at a Time of Crisis’.

One feature that make the SBC Awards particularly sought after by businesses is that they are judged by the people best placed to evaluate performance – an independent panel consisting of some of the most experienced and influential people in the industry.

Companies keen to see their efforts recognised by their peers in the industry can nominate their company for free here.

Last year’s SBC Awards saw a record 34 different businesses and five industry leaders rewarded for their excellence in the sports betting and gaming sector, with winners ranging from globally recognised brands to innovative niche suppliers.


Winners in the operator categories included bet365 and LeoVegas, who collected the prestigious Sportsbook of the Year and Casino Operator of the Year titles respectively, while Betradar and Trustly picked up multiple honours in the supplier and payments categories.

Andrew McCarron, Managing Director of SBC, said: “The SBC Awards have become an integral part of the betting and gaming industry calendar, largely because the winners really value the fact that their achievements have been recognised by their peers. But partly also because the ceremony itself is a great festive party!

“The biggest names in the industry always enter, but there are also plenty of categories designed to celebrate the work of innovative young businesses. So, if your company has been involved in any imaginative projects or has delivered consistently good service throughout the very difficult circumstances of this year, we look forward to receiving your nomination.”

The full list of categories for the SBC Awards 2020 is :

Operator Awards
Sportsbook of the Year
Casino Operator of the Year
Rising Star in Sports Betting
Rising Star in Casino
Esports Operator of the Year
Football Sportsbook of the Year
Racing Sportsbook of the Year
Innovation in Casino Entertainment
Best Mobile Operator App
Sponsorship of the Year
Marketing Campaign of the Year
Socially Responsible Sportsbook of the Year
Socially Responsible Casino of the Year
Best Affiliate Programme

Affiliate Awards
Sport Affiliate of the Year
Casino Affiliate of the Year
Best Affiliate Product Innovation

Supplier Awards
Best Acquisition & Retention Partner
Best Innovation in Casino Entertainment
Best Innovation in Mobile
Best Land-Based Betting & Gaming Product
Best Live Betting Product
Best Live Casino Supplier
Best Live Streaming Product / Supplier
Best Multi-Channel Supplier
Best Sports Data Product
Best Virtual Sports Innovation
Best Virtual Sports Supplier
Casino / Slots Developer of the Year
Esports Supplier of the Year
Industry Innovation of the Year
Marketing & Services Provider of the Year
Platform Provider of the Year
Rising Star in Casino Innovation / Software
Rising Star in Sports Betting Innovation / Software
Sportsbook Supplier of the Year
White Label Supplier of the Year

Payment Supplier Awards
Payment Solution of the Year
Mobile Payment Solution of the Year
Payments Innovation of the Year
Fraud & Compliance Solution of the Year

Special Awards
Leader of the Year
Employer of the Year

To nominate your company for one or more of these awards, please click HERE.

For enquiries about sponsorship opportunities and awards-dinner table bookings at the SBC Awards 2020, please contact