As everybody knows our magazine, Casino Life & Business Magazine is the only publication from Romania receiving press releases from NOVOMATIC Group of Companies. This time the press release is about the co-operation between Niki Lauda and the NOVOMATIC Group.
Niki Lauda, three-time Formula-1 World Champion and entrepreneur, has agreed a long term co-operation with the NOVOMATIC Group. The agreement provides for worldwide activities of Niki Lauda as an ambassador for the international gaming group. Apart from the branding of his famous red cap Niki Lauda will support NOVOMATIC as an ambassador at selected national and international events.
At the official press conference at the Vienna NOVOMATIC Forum NOVOMATIC CEO Dr Franz Wohlfahrt explained: “We are honoured that the long-standing friendship between our company founder Professor Johann F. Graf and the Austrian national hero Niki Lauda has now led to this co-operation. The world star Niki Lauda is the perfect communicator for our corporate philosophy as a world leading and innovative provider of technologies, products and services for the international entertainment and leisure industry.”
“I am very pleased that NOVOMATIC chose me for their new brand ambassador”, said Niki Lauda. “And it was an elating premiere to wear the new cap for the first time at the Golden Globes Awards.” About the new partnership he says: “It is no coincidence that the words ‘winning technology’ are right next to the company logo on the cap. NOVOMATIC is a leading international Group with headquarters in Austria and operational business activities in more than 40 countries. From its base in Lower Austria it has grown to become a global player with more than 20,000 staff, 3,000 of which in Austria only.”
