IGT: On a Roll in Romania

Global gaming supplier IGT is providing casino operators throughout Romania with more, localized game content for their loyal slot players. Maximizing casino floorspace with exceptional content will be more important than ever given the social distancing realities of the present day. IGT is answering this call and doing its part to ensure that its customers around the world have the right gaming solutions and services to thrive. The Company recently released four new fruit games in Romania, each one designed specifically for the region and with characteristics and mechanics that are proven to resonate with local player preferences.
The newest IGT games – Red Hot Joker, Star Rush, Thunder Fruits and Fire Blast – can be enjoyed on IGT’s Cobalt 27 cabinet and are featured games within IGT’s marquee Spring 40-game pack for Romania.
These new IGT games join the Company’s growing, performance- driven content library for the region. Over the last 18 months IGT has more than tripled its fruit-game portfolio for the market and re-established itself as a serious content provider for local casinos. The Company credits the success of its localization strategy to its astute use of player insights, performance testing, and customer feedback.
“Now that IGT has established meaningful market penetration in Romania with the Cobalt 27 cabinet and our multi-game packs, we’re focused on keeping our content bundles fresh and applying learnings from previous game releases to propel continued success,” said Guenter Bluemel, IGT VP Content and Product Management. “IGT’s latest games for Romania have compelling bet structures, amazing graphics, low costs-to-cover and thrilling, big wins.”

IGT Guenter Bluemel

IGT’s Thunder Fruits is one of the most anticipated new games for casinos in Romania and is ideal for players returning to the casinos seeking fresh, new experiences. The game features a traditional fruit game symbol set along with powerful imagery from Greek mythology. Thunder Fruits includes two exciting bonus events, in addition to its full-picture pay that awards 1,333X the wagered bet. Similarly, the Fire Blast game gives players the opportunity to win 1,000X their bet when they land a full-reel picture of any symbol, or five stacks of any symbol. The high volatility game includes intuitive game mechanics and a player-favorite, classic fruit symbol set.
Any of IGT’s standalone games can be enhanced with Blazing Flames, the Company’s new-to-Romania mystery bolt-on progressive that excels in international markets around the world.
“IGT’s Blazing Flames mystery bolt-on progressive will add a burst of excitement to any bank of slot games,” added Bluemel. “We’ve refined several elements of the game, including bet structures, to ensure that it will resonate with players in Romania and also enhance the performance of already successful IGT games and hardware.”

IGT Oana Sebe

For more information on IGT’s products for the Romanian market, contact your local IGT Sales Manager Oana Sebe at +40729.957.795.