Casino Life & Business Magazine is media partner of events organized by Clarion Gaming.
Evert Montero, non-executive Chairman of Juegos Miami and President of Colombian trade body, Fecoljuegos, sets out the key objectives of this year’s event, why Latin American is a continent full of surprises, and his aspirations for Juegos Miami to become the biggest event in the world.
Have you set out any objectives for your term of office as Chairman of Juegos Miami – what do you hope to achieve?
The main objective is for Juegos Miami to become a space for reflection and analysis of what’s going on in Latin American gaming industry. Although the event is already internationally important, my goal is for it to become even stronger, and for Colombia to play a key role in its development.
We also hope that Juegos Miami will be the perfect opportunity for manufacturers, suppliers and the gaming industry’s entrepreneurs to have interesting discussion and do the business that strengthens their companies.
Attendees will have the chance to take part in the academic analysis and discussions Juegos Miami provides on the issues affecting the sector, and the massive opportunities that the region has in all different gaming verticals.
What message would you extend to senior members of the LatAm industry who have not previously attended Juegos Miami?
Nobody should miss Juegos Miami; it is the most important show on the continent. This event brings together important business people, suppliers and regulators from all around the world with the aim of creating permanent dialogues which allow for an analysis of the state of the industry.
This is an event which, in addition to enriching the knowledge of attendees, functions as a networking space to build new relationships and forge different strategic alliances which benefit all members of the sector.
In your opinion what can the international industry learn about doing business in Latin America by attending Juegos Miami?
Latin America is a continent full of surprises, there are many things which stand out about it, and many things people can learn from the different countries and peoples of the region. Speaking specifically about Juegos Miami, the international industry will be lucky enough to learn how Latin American markets are developing, what the individual characteristics of each country are, and how they can harness these for a more profitable business.
It is important to recognise that even though the principles and structure of gambling is the same in most of the world, every country has their own cultural approach to them, their own idiosyncrasies and regulation, and that’s why people should attend Juegos Miami – to get to know the key figures from the Latin American industry.
