În calitate de unic partener media din România al evenimentului GiGse 20-22 aprilie ce se desfăşoară în San Francisco, prezentăm mai jos cele mai noi informaţii primite de la organizatori, Clarion Events.
iGaming on the cusp of significant growth in US, Senyard says
The “big business” iGaming sector has significant room for growth in the US, according to Income Access chief executive and founder Nicky Senyard, who is speaking at GiGse this week at the Hyatt Regency in San Francisco, California.
Senyard’s session, entitled ‘Constructing the iGaming Pitch – Making a Big Business Out Of iGaming’ will look closely at what steps need to be taken to ensure success in the coming years.
“When you look at iGaming as a whole – including the likes of daily fantasy sports, online horse-racing wagering and the social casino vertical – it’s very much big business,” said Senyard, whose company is a leading provider of marketing and technology services in the iGaming industry.
“In terms of obstacles that the industry faces, compliance in regulated markets continues to slow iGaming’s growth and its ability to meet full capacity,” Senyard added.
“However, things will progress and opportunities will become more robust. As they do, the components of developing a successful digital business will evolve – whether it’s in terms of payment processing, geo-location, legislation, advertising or Google.
“We’ll also discuss the market’s divergence, and the impact of state-by-state regulation. We’ll be comparing the state of play in the US to other markets and looking at what we can learn from them.”
Senyard founded Income Access in 2002 and has guided the company’s evolution into a turnkey provider of tracking technology and digital marketing services to operators and land-based casinos in the US and European markets.
Income Access recently launched a mobile app-tracking solution, transforming its software into a cross-channel acquisition-tracking platform.
“We’re excited to deliver the newly released mobile-tracking solution, which several European clients have already integrated,” she said.
San Francisco gaming reputation boosted by inaugural Awards
San Francisco has been hailed as the “perfect” destination for the inaugural EGR North America Awards later this month as the Californian city prepares to welcome the iGaming industry for GiGse Totally Gaming from April 20-22.
The Awards, which will celebrate excellence in the North American online gaming industry and reward leading operators and service providers, will take place on April 20 at The Bently Reserve Banking Hall, San Francisco.
The Awards ceremony, which will take place after the first day of GiGse, will further enhance San Francisco’s growing reputation as a hub of iGaming industry talent.
“San Francisco is the perfect place for these Awards, not only because the great and good will be gathered in the city for GiGse, but also because it is a hotbed of innovative companies, and it’s only right that our nominated gaming companies take their place alongside them,” eGaming Review Editor Tom Washington said.
The Awards will feature 22 categories and a special host will oversee the evening of fine dining, drinks and celebration.
Collaborate to make US progress, Vaughan says
The iGaming industry needs to adopt a collaborative approach if it is to improve its chances of succeeding in the US, according to Real Gaming Co-Founder Lawrence Vaughan.
Vaughan will discuss ‘iGaming 2015 and beyond’ at GiGse next week at the Hyatt Regency in San Francisco, California.
Earlier this month, Morgan Stanley said that it expects regulated online gambling revenues in the US to hit $2.7bn (€2.5bn) by 2020, but Vaughan – whose company has been one of the pioneers of online gaming in Nevada – believes that providers need to concentrate on the quality of their products rather than speculative financial returns.
“I feel that things need to move more expeditiously,” said Vaughan.
“People put out some unrealistic numbers and expected to just turn on some platforms and start collecting revenue.
“Building internet companies is not that simple. There needs to be more focus and dedication to bringing together all the operators and regulators in order to pass the legislation needed for this new industry to flourish.”
Last February, his Real Gaming brand, which is a partner of the South Point Hotel & Casino, became the state’s third real-money internet gambling operation.
“In the past year we’ve seen a lot of major milestones. Our platform became officially licensed and approved. We became the first provider in the US to offer online poker on any platform to our customer – phones, tablets, PCs and Macs.”
The GiGse session in which Vaughan is taking part will look at how the iGaming industry can help itself in promoting further legislative change across the US.
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