ARLAN ENTERPRISES LIMITED IS THE PARENT COMPANY FOR THE MAXBET GROUP. THE HEAD HOLDING COMPANY IS INCORPORATED AT NICOSIA, CYPRUS WITH HEADQUARTERS IN LIMASSOL AND MANAGED BY AVI BAREL.
The Group is one of the offering the pecuniary gain. The leading providers of gaming and entertainment Betting market. The Group in Eastern Europe with geting by the end of 2007 a mar-operations in Ukraine, Russia, Romania, Belarus and tal of 138 gaming halls, operating Georgia with recently almost 7500 slots under the most ed expansion process of popular brands of gaming equip-forming a company for this ment, as IGT, Novomatic-AGI, purpose in Hungary, Serbia, Croatia.
The Company
The business in Romania was operates electronic founded in 2002. Today the Company operates 950 slots and 28 chines, equipped with roulettes in 25 halls mostly in petitive gaming software, Bucharest and by the end of 2007 they plan to open additional locations, up to 10-15 slot casinos more around the country. The Company has just signed a major deal, contemplating opening of new gaming businesses in the biggest shopping malls, which will be opened all over Romania and will serve as qualitative entertainment surrounding. The company has also been in the process of developing sports betting for opening of 15 spot betting bars in Romania by 2008. Starting from September 2007, MAXBET will be the first to bring the “nationwide jackpot” system to Romania. The system will basically encompass all MAXBET slot machines without geographical limitations to one “SUPER JACKPOT” system giving every client of MAXBET, regardless how small or big, to win a monthly price that will start at 20.000 euro and at some stage expected to reach 1 mil euro.
The Company enhances the customers’ loyalty by organizing a bonus club with constantly activated rewards system, by using special magnetic cards to accumulate bonus points for the machines. Successful locations are situated in high traffic areas such as subway or shopping malls. The typical gaming hall has approximately 40 slots while the size of a hall is generally about 270 sq. meters. There is a steady growth in the number of clients entering MAXBET gaming halls. The average number of visitors is increasing per year by 15%, but the real growth of the market is around 35%. MAXBET had in 2006 375,000 visitors in 15 gaming halls, and by end of 2007, 1 mil. visitors in total of 35 gaming halls.
ARTE VIZUALE/MEDIA
