Michelle Cummins went across the English Channel, through several countries and several casinos before arriving to Romania in 1994. She has not left ever since, and probably is not going to, at least not before seeing through what she set her mind to.
WHEN DID YOU ENTER THE GAMING INDUSTRY?
I was 18 years old and had tried a few day jobs but found it difficult to get up in the morning. My mom said I should apply for a position as a Trainee Dealer in Southport (North West England) as night work might suit me better. This was in 1985, and 24 years later I am still working in the casino industry; it was the right choice for me. Working my way through the ranks, from trainee Dealer, Dealer, Inspector, Pit Boss, Trainer, and Casino Manager, in 9 countries in Europe and Africa, provided me with a wideranging experience which has been priceless for my current position as General Manager.
HOW DO YOU FIND THE GAMBLING MARKET IN ROMANIA NOW?
I first came to Romania in 1994 to work at Casino Bucur, and at the time I think there were just three other casinos in Bucharest. In 1994 I don’t think anybody was giving away free drinks and food, and offering parties and lotteries, all of which Casino Bucur introduced for all guests. This was great for business at the time but in the end I think it damaged the market.
Every casino has since felt pres- sured to offer the same which makes things difficult as every player now expects everything for free. Not so in other casinos around the world, which are not so generous, as complimentary offers are provided according to the value of the player. In the past few years it has become very noticeable that investments in Romanian casinos have increased; operations have become much larger and the use of innovative new technologies is transforming the business. Casinos now are a great deal more sophisticated than the rather basic casinos of the 1990s.
WHEN YOU FIRST CAME TO ROMANIA, WHAT WAS YOUR JOB?
I came over as Pit Boss and Training Manager for Casino Bucur. I must have trained over 300 people as dealers and it is a pleasure to meet up with them now, many have gone on to become Casino Managers or became successful in other ways.
CAN YOU TELL ME A FEW THINGS ABOUT THE NETWORK OF WHICH CASINO BUCHAREST IS PART?
Yes, Casino Bucharest is part of the Casinos Austria International Group, which operates 67 casinos around the world. The origin of the company dates back to 1934 in Austria and its international operations started in 1977.
In 2008 the Casinos Austria Group expanded its stake in Austrian Lotteries and the group now offers, beside casino gaming, lotteries, sports betting, slots and video lottery gaming. The product range and international reach have been quite dramatically expanded and these are exciting times to work for the Casinos Austria Group.
PLEASE TELL US MORE ABOUT CASINO BUCHAREST HERE.
Casino Bucharest was the first casino to open in Romania after the events of 1989 and it has operated continuously within the Hotel Intercontinental since 1991.
Initially, the Intercontinental had a majority share but now Casinos Austria International owns 99% percent of the operation with the Intercontinental retaining 1%. Over the past 18 years we have had the opportunity to learn from our guests and adapt ourselves to their needs, striving continuously to enhance and improve their experience.
The contemporary elegance of Casino Bucharest creates an intimate and discrete gaming environment in which, to maximize the comfort of our guests, we chose to operate 14 gaming tables in a single gaming currency. The currency of choice, after an in-depth survey of our guests, is the Euro. 7 of the gaming tables are American Roulette, 4 Blackjack and 3 are variations of Poker.
We have created a Players Club rather than just a standard formula casino; our specialty is table gaming, with emphasis on discretion, player comfort, security and quality. We reckon we offer the most favorable game rules and payout percentages available to players in Romania, and our services are tailored towards the most discerning of guests; personalized limits, top quality drinks, cigars and refreshments, and an extensive choice of freshly cooked meals from an A la carte menu prepared by the chefs of the Intercontinental Hotel. Our biggest strength, however, is our friendly and highly professional team of staff who do their utmost to ensure every guest receives exemplary service.
WHAT ARE THE FUTURE PLANS FOR CASINO BUCHAREST? DO YOU INTEND TO EXTEND THE NETWORK?
We thought about extending the network, but have not so far because of the uncertainty pending over the gaming law, particularly since 2004, when a new law was first discussed. We saw so many different versions and heard so many rumors concerning artificial limitations on the number of licenses, or restrictions on locations, that there was no sense in investing in advance. Now that the new law has finally been introduced, we have to take time to decide how we can move forward from here; it is still too early to make firm plans for the future. I believe Romania has a lot of potential and when the economy eventually comes out of the current crisis, and as the living standard improves, there should be potential for growth as the number of casinos per head of population in Romania (just over 1 casino per million people) is actually lower than in many other European countries.
YOU ARE ALSO THE PRESIDENT OF THE ROMANIAN CASINOS ASSOCIATION. WHAT CAN YOU TELL US ABOUT THIS ASSOCIATION?
The Association was set up in late 2007, after discussions with Casinos Austria International and Queenco, because a gap in the market for proper representation of casino operators was identified. There is another association on the market but their focus started to drift towards slot operations and we were looking for a representative organization dedicated to casino operations, an association that was transparent, with open communication, which represented the ideas of all of its members, clearly and openly. For that reason we decided to set up a new association, with Olympic Entertainment joining us. Since 2007 we have worked very closely on security and surveillance issues, organizing training and the sharing of information, and we are working towards a more socially responsible casino industry, which includes development of responsible gaming policies.
We’ve also worked together to ensure our point of view has been put forward in the development of the new gaming law. If we have a question on policy or procedure we can refer to European Casinos Association, of which we have been a member (and sole representative for Romania) since early 2008.
WHAT CAN YOU TELL US ABOUT THE NEW LAW?
The gaming law published in 1999 could not possibly have foreseen the many technological advances and developments within the gaming industry and it was therefore no longer adequate to the task of setting the rules and regulations for gaming in the 21st century. As such, we have supported the concept of a new gaming law since the idea was first discussed in 2004.
The published draft of the gaming law, approved on June 26th 2009, is the result of many hundreds of hours of debates and discussions between private operators, gaming associations, and the authorities. The classifications are clearer, the regulations more detailed, and the law takes into account new games and technologies available to the gaming industry.
The introduction of a licensing system should eventually see a reduction in the needless bureaucracy confronting authorities and operators alike.
The introduction of a significant license fee and the very sharp increase in gaming taxation, capital and guarantee requirements will be a cause of serious concern for some operators.
However, we believe that the new focus on taxation of gaming units (tables and slots) as opposed to gaming taxes applied to revenues or profit, will ensure that the taxation system is more transparent and easier to control, leading to a reduction in fiscal evasion and eventually ensuring a fairer competitive environment.
The outcome will be a natural and fair regulation of the gaming market, a market which will attract solid, serious operators, eventually leading to a more responsible gaming industry in Romania.
WHAT IS THE ASSOCIATION TRYING TO ACHIEVE ON THE ROMANIAN MARKET?
Casinos are portrayed in a demonic light in the media and not looked favorably upon by the authorities, and our main objective is therefore to see gaming accepted as a truly legitimate and socially responsible industry that is beneficial to the country.
Legislation and taxation that is transparent and clear is essential to this process and the removal of para-fiscal taxes on gaming has been something that we have lobbied hard for; their removal will clarify and simplify gaming taxation and control. We are working towards improving standards throughout all areas of casino operation, from security issues, employment and training practices, to responsible gaming policies.
We want to remove some of the fear and ignorance about the industry, and to demonstrate that we are a serious option for those looking for an exciting and challenging career. As part of this process we will host a Romanian Dealer Championship and send the winner to represent Romania at the European Dealer Championship in 2010.