For 12 years now, Carmen Joita has been a talented “marketer”. And this is proven by her ascent in the career, as well as by the courage she is characterized by, being ready to face a new challenge: the Marketing Manager portfolio in the newest casino in Bucharest: Regent Casino.
I NOTICED, REVIEWING YOUR RESUME, THAT YOU HAVE AN EXPERIENCE TO ENVY IN THE FIELDS OF MARKETING AND PR. ALMOST 12 YEARS IN THE CASINO INDUSTRY. HAS IT BECOME A HOBBY FOR YOU TO DO THIS JOB FOR CASINOS?
As soon as I graduated from college I chose advertising graphics and the agency I was working for was collaborating with Casino Palace. And because I was drawn to the fascinating world of casinos, I chose to remain and work in this domain. It’s been 12 years since then, time during which I worked with a great product the casino game, I met fantastic people, all part of a unique and very diverse business activity. Of course it takes a lot of hard work, perseverance, courage, pleasure and passion for the activity you are developing. Furthermore, when you go and work in a casino, it’s actually a different world that you enter, a world full of emotions that leave an intense impression on you and then it’s very difficult to let it all go.
HOW WERE YOU APPOINTED MARKETING MANAGER IN A CASINO THE FIRST TIME?
After an 8-year experience accumulated at Casino Palace, I decided it was the moment for me to go to the next level of my career and thus I joined the team from Grand Casino Hilton, as Marketing Manager, where I worked for about 4 years.
YOU’VE HERE AT REGENT CASINO NOT FOR VERY LONG. WHY DID YOU TAKE THIS STEP?
I accepted to come to Regent because here I have a new challenge on my hands launching a new brand on the market, promoting the same fascinating object casino game, and also because I have the chance to work with a special team where competence and professionalism are the most important qualities.
TELL US, PLEASE, ABOUT THIS NEW CASINO, AND IF POSSIBLE, ABOUT THE BUSINESS, IN GENERAL.
Regent Casino, the newest casino in Bucharest, located within Novotel Hotel, will be open to the public in April.
You might think there is nothing special as there are so many casinos in Bucharest and they all offer almost the same thing. Regent Casino is different… it offers the most complete casino experience.
To enrich the world of each client with new surprising experiences and emotions, Regent Casino combines simple things, like games, promotions, services, decorations, design, benefits and advantages, in a unique and elegant way.
Regent Casino is arranged and decorated according to the latest trend in refinement, luxury and comfort. Our superb and exquisite location offers a strong argument for a high-class entertainment and we want to offer our clients the most interesting experience they can have in a Bucharest casino.
Our 2000 square-meters gaming environment is designated to make waves. You can discover here a bright and lively main gaming area, two VIP rooms offering all the necessary comfort and intimacy, a Slot Machines area, o luxury restaurant, a stage for parties in the middle of the casino and many other facilities.
At Regent Casino, 25 table games and 100 Slot Machines are available for players… and all our games from Black Jack to Poker, from Roulette to Slot Machines are ruled by luck The 400 employees of Regent Casino focus entirely on the clients, trying to anticipate their needs and preferences in order to improve the quality of the services. The motto “The Ultimate Royal Experience” captures the essence of the experience offered by Regent Casino, one which is complete, unique and refined.
WHICH IS THE GAMES OFFER AT REGENT CASINO?
In a unique combination of entertainment, challenge and amusement, Regent Casino offers the most exciting game experience in Bucharest. The casino covers a very generous surface, giving us the possibility to set several attractive gaming areas. Here you’ll find a special area designated for the most popular poker game, Texas Hold’em Poker, where the passionate ones can play also Duke, Omaha or other mixed games. In the Slot Machines area you’ll discover the latest slots available with extra winning options, as well as the touch-bet roulettes, combining the charm of live gaming with the modern style of the electronic games.
Regent Casino offers a large variety of live games: American Roulette, Blackjack, Poker Caribbean, 3 cards Poker, Ultimate Hold’em Poker, Punto Banco, as well as Slot Machines.
Also, a wide range of minimum and maximum bets can be placed at our table games.
WHAT MAKES THE DIFFERENCE BETWEEN REGENT CASINO AND THE OTHER CASINOS FROM BUCHAREST?
Regent Casino means exciting games, high-class entertainment, unforgettable culinary experiences, special events, and quality services in a luxury atmosphere.
The “wow” factor is offered by the VIP room, unique in Bucharest, both through its design features and the facilities it offers. Sophisticated and discrete the VIP room include a private reception, a dedicated casino cage and a private bathroom, a sophisticated bar and dining area. The area has a separate entrance and its own reception desk, which ensures a high level of privacy and maximum discretion.
Also a cigar bar with the most refined drinks and cigars awaits the cigars lovers. The VIP room was designed for the ultimate in comfort and luxury.
Another attraction is the casino restaurant, run by the famous Martin White, who refined his culinary art in some of the most famous places in the world: The Four Seasons Hotel in London, River Palace Entertainment Kiev, Harrod’s London, Athenee Palace Hilton Bucharest, are only few of them. A real star of the international cuisine Martin White invites his guests to enjoy the most memorable dining experience in Bucharest. Comfortable and sophisticated, the restaurant offers its clients a selected menu with unique creations and original dishes, all having Martin White signature.
The show stage placed in the middle of the casino is another innovative element and a strong argument for the refined and entertaining experience awaiting the Regent Casino clients. Here, the most popular Romanian singers, artists, comedians and dancers perform exciting shows for the guests.
WHAT SUM DOES THE ENTIRE INVESTMENT INVOLVE?
Approximately 7 million Euros.
WHAT DO YOU INTEND TO ACHIEVE IN THE NEAR FUTURE?
For the near future we will focus our efforts to launch the REGENT CASINO brand and for this purpose we will launch a communication campaign which will include several media channels: the press, the Internet, outdoor promotions and BTL. This campaign will culminate with a grand opening party which will take place on May the 15th at the Palace of the Parliament.
WHAT IS THE STATE OF THIS FIELD AFTER 20 YEARS OF FREE, COMPETITIONAL MARKET IN TERMS OF FINANCIAL ASPECT AND BUSINESS DEVELOPMENT?
Economical instability, a permanently shifting legislation, increasing taxes, all these have influenced the casino activity; lots of casinos went down and others appeared and adapted better to the economical situation. Casino market has experienced a very fast dynamics in this period and only the casinos that were able to find the best and most innovative solutions remained on the market.
HOW DID THIS CRISIS AFFECT, IF AT ALL, THE GAMBLING MARKET IN GENERAL, AND THE ROMANIAN ONE, IN PARTICULAR?
The financial crisis that began in the US along with the bankruptcy of some investment banks, is now making its presence felt in Europe too. And because there is this negative feeling that this crisis will continue, people are more careful and think twice before spending their money. Generally, entertainment is related both to people’s state of mind and to their available income and right now people are concerned and have less money for entertainment activities, such as casino gaming. The casinos are confronted with a decrease of the number of players and of the amounts of money that they are willing to play and thus we can talk about a business standstill.
In the attempt to adapt to the new situation, they will probably focus on the medium sector of players rather than on the so-called “high-rollers”. It’s an interesting turn of events, considering that until now casinos used to focus more on powerful players.
WHAT DO YOU THINK OF CASINO MAGAZINE?
It’s an interesting and necessary magazine, with a unique profile, the staff is professional and the information is presented in an attractive manner.