Admiral game parlors were among the first to populate the current urban landscape of Bucharest. Many people entered and had a few hours’ worth of fun. But what lays beyond the first impact we were told by Adrian Georgescu, administrator of Intertop Company, representing Novomatic in Romania.
THE TITLE OF ADMIRAL HAS LONG BEEN A PART OF THE DAILY SCENERY. BUT WHAT DOES THE ADMIRAL CASINO NETWORK REALLY MEAN, MR. ADRIAN GEORGESCU?
Admiral clubs represent first of all a high standard of quality from the point of view of the services and equipment. We are trying to make ourselves distinguished on the gambling market both through what we offer, respectively through gaming equipment produced by the company Novomatic AG, a world reputed company in this field, and through the high standards and the services that we provide in Admiral clubs. From the high quality and stylish interior designs to the fit-out of all the clubs with air conditioning, supervision and monitoring systems, bar, exchange office, guard and protection services offered by a specialized company and to the impeccable services provided by the company employees, all these are meant to offer our clients an optimum atmosphere, suited for spending the time off.
IS THIS A CONCEPT SPECIALLY DESIGNED FOR ROMANIA?
Admiral brand offers the same standards both in Romania and in the other countries where the companies within the Novomatic group operate. Certainly, each country has its specificity and, even though the overall concept is unitary, it is adapted to the specific needs of the market.
IS THE NETWORK EQUIPPED ONLY WITH SLOT-MACHINES?
Within Admiral Clubs you have the possibility to try both electronic gambles like Multi Gaminator (Cool Fire I game platform), electronic roulette, and latest generation electronic games type Super V+ (Cool Fire II game platform), thus optimized to offer maximum satisfaction to our clients.
The most successful concepts of the group include: Lucky Lady’s Charm (deluxe), Dolphin’s Pearl (deluxe), American Poker II (deluxe), Sizzling Hot (deluxe), Book of Ra (deluxe), Queen of Hearts (deluxe).
Under the brand Admiral Sport Bets we offer our clients the possibility to place bets in Admiral Clubs both at a worldwide level and at national level, in Romania. Admiral Sport Bets is one of the brands which accept bets for the football league in Romania with a single match on the ticket, offering the chance to place live bets.
PLEASE, TELL US MORE ABOUT THE AUSTRIAN COMPANY NOVOMATIC!
The NOVOMATIC group of companies was founded in year 1980 and is currently one of the largest groups in the international gambling industry, having affiliated companies in 19 countries. With over 75,000 articles of gaming equipment produced each year, the group exports high-tech gaming equipment in over 60 countries. As an operator, Novomatic group has over 85,000 gaming systems in over 750 casinos and gambling parlors, and, worldwide, the group has over 10,000 employees. Novomatic is a powerful group through the fact that it is both an operator on the gambling market and a producer of gambling equipment. The group’s turnover added up to over 2.1 billion Euros in 2007, with an export rate of 97%. Novomatic group is part of the first three largest companies in the world in the field of gambling and is ranked first in Europe.
WHAT IS THE NUMBER OF PARLORS THAT ADMIRAL HAS REACHED?
On the Romanian market, Novomatic group is represented both by S.C. Intertop S.R.L., as gamble organizer beginning with year 2000, and by S.C. Novo Invest Co S.R.L. company which handles the activity of leasing the gaming equipment of the Novomatic group, beginning with 2005. Both in Bucharest and countrywide, S.C. Intertop S.R.L. operates in over 50 gambling parlors under the ADMIRAL brand, exploiting over 2,000 articles of gaming equipment in own parlors, with over 400 employees.
WHAT CAN YOU TELL US ABOUT THE FUTURE OF THE GROUP?
For the future, Novomatic group aims to consolidate its position as leader and producer of gambling equipment in Europe and to become the largest corporation in the world on the gambling market. In Romania, the group has invested until present day over 40 million Euros and plans to invest in the following year a further 25 million Euros, by procuring two market operators and by building a new head office right across from Otopeni Airport.
HOW DID YOU ENTER THIS BUSINESS, DIRECTOR?
As is to be expected from any manager who wants to know the business he manages, I started low and, along the years, I climbed through several stages.
Since 1990, when I first started working in the domain of gambling (for Novomatic group) I had the chance to work within the operational department in a gambling parlor, that is within the technical department, having as final destination the management team.
Beginning with 1996, I became the representative of the group, in different countries, and, since 1999, in Romania also.
ARE YOU A KEEN CASINO PLAYER OR JUST AN OCCASIONAL ONE?
Of course I am keen on gambling, but I spent that much time organizing gambling activities that I have no time left to be an active participant.
WHICH ARE YOUR HOBBIES, IN GENERAL?
Motors and cars are two of my hobbies, but the most important one is my family.
Because time is short and valuable, I try to spend as much quality time together with my wife and son.
DO YOU THINK OUR MAGAZINE IS AN ASSET FOR THIS MARKET?
Casino magazine is for the gambling market both a successful and a high-quality brand.
It is definitely an asset for us all.