MOTIVATION

The miracle of fabulous prizes over night, the need of adrenalin, the risk led to the maximum point, contradictory experiences and feelings are all specific features of a particular world which has been always fascinating the human being, the casinos world. The greatest human dream, that of becoming rich over night, transformed itself into a big business over the time, being one of the most profitable industries in the world nowadays.

CONCEPT

Casino Life and Business Magazine proposes to raise the curtain and to disclose from the backstage of this business, it is a bridge between casinos world and the great audience. The magazine, the first of this type of advertising, is the promotor of the casinos industry and gambling in Romania, each issue containing sections dedicated to the gambling places in the country, famous international casinos, games, history, on-line casinos, cruise-ships. Famous players, public persons, people that matter in the contemporary business world will share their experience and opinions about the fascinating casinos world, inside the interview section.

MAGAZINE PROFILE

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The publication, that appears once at two months, contains articles referring to gambling in casinos, describes gambling tactics, offers a full picture of those who experience this mirage and of the places in which this one develops. Also, readers are informed about the last trends in the gambling technologies field, the disputed opinions about this life style are objectively treated, providing the opinions of the most representative personalities in the field.

EDITORIAL CONTENTS

The editorial contents is divided into 4 sections: CASINO DISCOVER, CASINO LIFE STYLE, CASINO EXPLORER AND CASINO TRAVEL & LEISURE.

CASINO DISCOVER

Cover interview, profile of a personality in the field, casino presentation, reportage, news, articles about games and gambling rules.

CASINO LIFE STYLE

Interview with a star and Casino Girl pictorial, presentation of a famous international casino, articles about luxury places and products, stars, events inside casinos.

CASINO EXPLORER

Pages dedicated to gambling in casinos, rules and strategies, gambling during 21st century and great gambling champions.

CASINO TRAVEL & LEISURE

Introduces exclusivist places, famous cities, services offered by casinos all over the world. TARGET Casino Life and Business Magazine is dedicated to those readers fascinated by the moving and always changing world of casinos, to the people with a life – standard that allows them to assure the quality, the comfort and entertainment at a high level. We talk about successful people, rich and very rich, with a very active social life, people looking for adrenalin, with atitude; characterized by courage, boldness, people like risk and have the money control. They are influent persons, factors of decision. Over 60 % of the players in the casino are foreigners, from which 20% come in the country only for the gambling pleasure, and the rest of them for business.

ADVERTISING – TIPS

The outstanding graphics and the professionalism of the editorial team guarantees the quality of the publication, thing which can only lead to a quality audience. The comparison between life in the casinos and luxury hotels is a \” natural \” one therefore their promotion in the magazine content will bring them a plus in business flowering . Being directed to the businessmen and top managers, these are persons who cannot only afford but even prefer the highest standards when buying a car, a house, a jewel, a perfume. There are also those persons who have a big need of banking services. Air and Tourism companies will have benefit by reaching the established target, taking into consideration the fact that more than half of the readers will be foreigners and tourists.

COMMERCIAL ADVANTAGES

The distribution by direct mail assures a very good exposition of the advertising message The magazine has a very good target, the cost per hit being a very competitive one.

DISTRIBUTION – 20 000 copies

National:
Direct mail – entrepreneurs/ shareholders/ business owners/ top
executives/ managers
- Hotel rooms:
- Casinos / Gambling Clubs
- Business Centres
- Medical and beauty centres
- Residential Districts: Class, Pipera 1, Pipera 2
- Car-Washing
- Off car distribution
- Luxury taxi: FLY Taxi, GRAND Taxi
- Limos
- Clubs, restaurants, cafes,
- CFR – business class (Intercity)
- CFR – Wagons international sleeper trains
Henri Coanda International Airport – Arrivals
International: USA, United Kingdom, Cyprus, Greece, Switzerland, Holland,
Austria, Germany, Sweden, Spain, Russia, Turkey, Israel, Ukraine, Belarus,
Georgia, Bulgaria, Hungary, Ireland, Czech Republic, Slovakia, Estonia,
Lithuania, Latvia, Moldova

TECHNICAL INFORMATIONS

Design: Glossy, bilingual ( Romanian / English ) Inside pages: 80 pages +
4 covers Advertising Weight: 30 % Polychromy Print: 4+4 colours Covers 1
and 4: thermo-adhesive folio cover Colour Scale: European Scale Colours:
black, cyan, magenta, yellow Paper: Galeria Fine mat 90g / mp Cover: DC
Mat 200 g / mp Dimension: 230 X 280 mm
Published by Arte Vizuale / Media